# LAI Group

LAI Group is a Private Equity based in Perth, Australia.

## Overview

- **Organization type:** Private Equity
- **Headquarters:** Perth, Australia
- **Region:** Oceania
- **Address:** Perth, Australia
- **Founded:** 1958
- **Assets under management:** Undisclosed
- **Website:** www.lai.com.au
- **LinkedIn:** https://www.linkedin.com/company/lai-design-associates-llc

## Regulatory record

- **Reports private funds:** No

## About

The LAI Group has investments in a portfolio of businesses servicing the interactive entertainment market. Its strategy is to invest in opportunities that leverage growing demand for interactive entertainment experiences globally, particularly among emerging consumer classes across Asia. The group has deep roots in out-of-home entertainment, including family entertainment centres and related B2B content and solutions businesses.

## Sectors

- interactive entertainment

## People

- Adam Steinberg — LAI Group MD
- Malcolm Steinberg — LAI Group Chairman

## Questions

### What investment stages does LAI Group target?

LAI Group's stated strategy covers buyout and expansion-stage transactions, according to the firm's own classification of its mandate. This dual-stage approach allows the firm to pursue control acquisitions where it can direct operational strategy, as well as late-stage growth investments where existing management retains a significant stake. The specific check sizes or equity ranges the firm targets have not been publicly disclosed.

### How does LAI Group's geographic position affect its investment strategy?

Operating from Perth, rather than Sydney or Melbourne, situates LAI Group near Western Australia's resource-rich economy, which includes mining technology, oil and gas services, agricultural processing, and regional logistics. This geographic concentration provides a competitively insulated deal pipeline — fewer private equity competitors actively cover the Perth mid-market compared with the national auction circuit. The trade-off is a smaller total addressable market constrained by Western Australia's population and economic base.

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- [Laidlaw Scholars Ventures](https://altss.com/profile/laidlaw-scholars-ventures)
- [Lair East Labs](https://altss.com/profile/lair-east-labs)

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Last updated: 2026-08-11T15:07:12.582Z

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