Single Family Office

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Lancaster Investments

Lancaster Investments was established in 2014 by Jon Lancaster after decades building a network of automobile dealerships. The firm operates as the...

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Lancaster Investments

Lancaster Investments was established in 2014 by Jon Lancaster after decades building a network of automobile dealerships. The firm operates as the single-family office for that wealth and maintains a Jon Lancaster Family Foundation as a separate philanthropic vehicle. The office targets early-stage venture opportunities through direct co-investments and fund commitments. It also deploys capital into real estate, including multifamily and mixed-use projects. Confirmed holdings include Cross Hill Heights in Madison and Deer Springs in Las Vegas. Geographic reach centers on Wisconsin, Iowa, Ohio and Nevada. Partnerships with gener8tor and the Wisconsin Technology Council support local deal sourcing and ecosystem activity. Team size and total deployment figures remain undisclosed. The firm lists no additional offices beyond its Madison headquarters. Jon Lancaster serves as managing director; Tracy Yaktus handles project development and investor relations. Ownership of the underlying dealership network creates a permanent capital base that does not rely on external fundraising cycles. This structure allows flexible allocation between venture positions and direct real-estate ownership without LP reporting obligations.

General information

Firm type

Single Family Office

Year founded

2014

AUM

$100M (Altss estimate)

Location

Region

North America

Country

United States

City

Madison

Corporate office

Madison, WI, United States

Principals

Jon Lancaster

Managing Director

Tracy Yaktus

Project Development and Investor

Sector focus

Mobility & TransportationPropTechFinTechSupply Chain & LogisticsGovTechSports & Wellness

Frequently asked questions

Who runs investment decisions at Lancaster Investments?

Jon Lancaster serves as managing director and principal. Tracy Yaktus supports project development and investor relations.

How does Lancaster Investments source proprietary deal flow?

The firm maintains active memberships in the Wisconsin Technology Council investor networks and partners with the gener8tor accelerator in Madison.

Does Lancaster Investments participate in fund commitments or only direct deals?

The office uses both direct co-investments in startups and commitments to venture funds alongside real-estate acquisitions.

What investment stages does Lancaster Investments typically target?

The firm focuses on seed, early-stage and growth equity in addition to real-estate holdings.

Where does the underlying wealth come from?

Wealth originates from Jon Lancaster’s four-decade ownership of retail automobile dealerships.

Does Lancaster Investments maintain philanthropic structures?

Yes. The Jon Lancaster Family Foundation operates separately from the investment activities.

Which sectors does Lancaster Investments explicitly target?

The office invests in mobility, proptech, fintech, supply chain, govtech and sports and wellness companies.

Profile maintained by using OSINT (open-source intelligence), regulatory filings, licensed data partners, and verified direct submissions. Read the methodology. Last updated: . Continuous refresh with full update cycles at least every 30 days.

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