Lariat Partners

Co-founders Jason Urband and Kevin Mitchell, both Managing Partners, lead all investment decisions. The two worked together at KRG Capital before launching Lariat in 2013, and the firm's concentrated portfolio structure means they remain directly involved in each platform company's strategy.

Lariat targets equity investments between $10 million and $40 million in companies generating $3 million to $10 million in EBITDA. The firm seeks control positions and is often the first institutional capital partner for founder-owned businesses.

Lariat concentrates on three sectors: consumer products, business services, and food and agribusiness. This thematic focus runs across its platform investments and add-on acquisition strategy.

Lariat's investment focus is primarily North American. The firm has not disclosed a mandate for investments outside the US and Canada, consistent with its lower-middle-market, operationally intensive approach that favors geographic proximity to its Denver headquarters.

Urband and Mitchell have emphasized their thematic, relationship-driven sourcing model. By developing deep sector expertise in a narrow set of industries — consumer, services, and food — the firm targets founder- and family-owned businesses that are not broadly auctioned, often serving as the first outside capital partner.