Lars Larsen Group (Brunsborg Family Office)

Lars Larsen Group (Brunsborg Family Office)

Lars Larsen founded the JYSK chain in 1979. Jacob Brunsborg, his son, now serves as chairman and directs the family office alongside board member Mette Brunsborg. The office continues to own and operate core retail and property assets that generated the original wealth. Investment activity spans buyouts and venture capital. The office commits to private equity funds, participates in direct co-investments and SPVs, and holds infrastructure and natural-resource positions. Confirmed holdings include commercial real estate in Silkeborg, forest land in the Baltic States, and stakes in Selected Car Group alongside partner Torben Østergaard-Nielsen. Allocations reach Europe, North America, Asia and Africa. The office lists 7.6B USD in assets under management according to internal records. It maintains additional properties such as HimmerLand resort and Ådalshusene residential units. No recent leadership or mandate changes appear in public records from the last 24 months. Family control remains the central structural feature. Decision rights sit with the Brunsborg siblings rather than an external CIO or multi-family platform, and the office keeps operating companies inside the same legal structure that manages financial investments.