# Latitud

Latitud is a Private Equity based in Sao Paulo, Brazil.

## Overview

- **Organization type:** Private Equity
- **Headquarters:** Sao Paulo, Brazil
- **Region:** Latin America
- **Address:** Sao Paulo, Brazil
- **Founded:** 2020
- **Assets under management:** Undisclosed
- **Website:** latitud.com
- **LinkedIn:** https://www.linkedin.com/company/latitudlatam

## Regulatory record

- **Reports private funds:** No

## About

Latitud is a venture firm that invests ridiculously early, including via a Fellowship that gives pre-founders a check before their first line of code. It offers hands-on support from founders, founder-friendly early checks, and access to one of the strongest founder networks in Latin America plus intros to top US funds. Fellows get an eight-week program and a San Francisco roadshow with investors.

## Sectors

- Enterprise Software
- FinTech
- Digital Health
- AI/ML

## People

- Gina Gotthilf — Founder
- Gina Gotthilf (Latitud)

## Questions

### Who runs investment decisions at Latitud?

Latitud has not publicly named a single CIO or GP with centralized investment authority. The firm originated from a collective of repeat founders, and investment decisions appear to be made by the founding partnership, drawing on input from the fellowship mentor network — a governance structure common among early-stage platforms where deal evaluation is collaborative rather than committee-driven.

### How does Latitud source proprietary deal flow?

The firm sources primarily through its fellowship program, which functions as a structured evaluation pipeline. Founders apply to the program, undergo a curriculum taught by Latitud's network, and the strongest participants receive investment consideration. This creates a sourcing moat that front-loads founder evaluation before capital deployment, reducing the need to compete at traditional demo-day events.

### Is Latitud structured as a venture fund or a startup accelerator?

It operates as a hybrid. The firm maintains a venture capital vehicle that makes direct equity investments at pre-seed and seed, but it also runs a fellowship program that provides structured support to portfolio founders. This dual structure places it between a traditional closed-end venture fund and an accelerator like Y Combinator, though Latitud's program is tied directly to its own investment vehicle rather than operating as a standalone batch accelerator.

### What is Latitud's relationship to the broader Latin American venture ecosystem?

Latitud occupies a specialized position. While firms like Kaszek, Monashees, and Canary compete for traditional venture deal flow across Latin America, Latitud's fellowship layer adds a talent-development component that functions as both a sourcing advantage and a portfolio-services moat. The firm competes for allocations at the earliest stage, where founder relationships and regional operating expertise are more decisive than pure capital supply.

## Related profiles

- [Latin Leap](https://altss.com/profile/latin-leap)
- [Latitude 27 Capital](https://altss.com/profile/latitude-27-capital)

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Last updated: 2026-08-11T15:07:19.634Z

Canonical page: https://altss.com/profile/latitud

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