Private EquityRIA · CRD 330729SEC-RegisteredPrivate Fund Adviser

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Latitude Capital

Latitude Capital is an SEC-registered investment adviser with offices in San Francisco, CA. It focuses on private equity investments. The firm targets...

Latitude Capital logo

Latitude Capital

Latitude Capital is an SEC-registered investment adviser with offices in San Francisco, CA. It focuses on private equity investments. The firm targets lower-middle-market companies.

General information

Firm type

Private Equity

Year founded

2009

AUM

Undisclosed

Location

Region

North America

Country

United States

City

San Francisco

Corporate office

San Francisco, CA, United States

Sector focus

Enterprise SoftwareAI/ML

Frequently asked questions

Who runs investment decisions at Latitude Capital?

Latitude Capital does not publicly name its investment principals or decision-makers. The firm's website provides no team page, biographical detail, or individual attribution for investment activities. Institutional allocators conducting operational due diligence would need to request partner identities, decision rights, and key-person provisions directly from the firm.

What investment stage does Latitude Capital typically target?

Latitude targets the ideation-to-product-market-fit phase, describing its role as being the "first call and partner to founders scaling from 0 to 1." This places its engagement earlier than most institutional seed funds. The firm also states it brings a multi-stage lens from prior experience with unicorn outcomes, though it does not segment its stage allocation or disclose its current portfolio's stage distribution.

Does Latitude Capital participate in fund commitments or only direct deals?

Latitude's public materials describe only direct venture investing into early-stage operating companies. There is no disclosure of fund-of-funds commitments, secondary purchases, or co-investment vehicles alongside external GPs. An allocator seeking to understand latitude's full commitment structure would need to clarify this in diligence.

Which sectors does Latitude Capital explicitly avoid?

Latitude does not publicly disclose exclusion criteria. Its stated focus is on software and AI companies reshaping "core sectors," which suggests an intentional avoidance of hardware-dependent, capital-intensive, or non-software business models. Beyond that inference, no formal negative screens for geography, industry, or business model have been published.

How does Latitude Capital source proprietary deal flow?

Latitude describes its posture as becoming the "first call" for founders, a sourcing model that relies on founder relationships rather than auction processes. The firm produces a podcast (Latitude Insights) and a newsletter as content-led origination tools. Without a disclosed partner roster or track record of platform investments, the effectiveness of that origination pipeline cannot be independently verified.

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