# Latitude Capital

Latitude Capital is a Private Equity based in San Francisco, United States.

## Overview

- **Organization type:** Private Equity
- **Headquarters:** San Francisco, United States
- **Region:** North America
- **Address:** San Francisco, CA, United States
- **Founded:** 2009
- **Assets under management:** Undisclosed
- **Website:** latitudecp.com
- **LinkedIn:** https://www.linkedin.com/company/latitude-capital

## Regulatory record

- **CRD number:** 330729
- **Registration status:** Registered
- **Reports private funds:** Yes
- **IAPD record:** https://adviserinfo.sec.gov/firm/summary/330729

## About

Latitude is a venture capital firm focused on being the first call and partner to founders scaling from 0 to 1. It specializes in supporting founders on their ideation to product-market-fit journey and brings a multi-stage lens. Latitude focuses primarily on companies at the intersection of software and AI who are reshaping workflows and economic gains in core sectors.

## Sectors

- Enterprise Software
- AI/ML

## Questions

### What investment stage does Latitude Capital typically target?

Latitude targets the ideation-to-product-market-fit phase, describing its role as being the "first call and partner to founders scaling from 0 to 1." This places its engagement earlier than most institutional seed funds. The firm also states it brings a multi-stage lens from prior experience with unicorn outcomes, though it does not segment its stage allocation or disclose its current portfolio's stage distribution.

### How does Latitude Capital source proprietary deal flow?

Latitude describes its posture as becoming the "first call" for founders, a sourcing model that relies on founder relationships rather than auction processes. The firm produces a podcast (Latitude Insights) and a newsletter as content-led origination tools. Without a disclosed partner roster or track record of platform investments, the effectiveness of that origination pipeline cannot be independently verified.

## Related profiles

- [Latin America Invest](https://altss.com/profile/latin-america-invest)
- [LCM Capital Management](https://altss.com/profile/lcm-capital-management)

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Last updated: 2026-08-11T15:07:19.634Z

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