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Leadpages
AI landing pages with built-in A/B testing, Smart Traffic, and heatmaps. Create pages in 60 seconds. Optimize automatically. No traffic caps.
Leadpages
AI landing pages with built-in A/B testing, Smart Traffic, and heatmaps. Create pages in 60 seconds. Optimize automatically. No traffic caps. Starting at $99/mo.
General information
Firm type
other
Year founded
2012
Location
Region
North America
Country
United States
City
Minneapolis
Corporate office
Minneapolis, MN, United States
Principals
Michael Sacca
CEO
Redbrick
Parent Company
Sector focus
Frequently asked questions
Who runs investment decisions at Leadpages?
Michael Sacca has been CEO since 2021, leading product strategy and the rebuild. Leadpages is owned by Redbrick, a Canadian portfolio company that acquired it earlier. The firm does not disclose its board or investors.
How does Leadpages differentiate from other landing page builders?
Leadpages bundles landing page creation, A/B testing, heatmaps, lead enrichment, and integrations into a single subscription, replacing the typical five-tool stack. Unlike Unbounce or Instapage, it does not cap traffic on any plan. A/B testing and Smart Traffic (AI visitor routing) are included at $99/mo, while competitors often charge separately per tool.
Is Leadpages structured as a family office or a venture-backed company?
Leadpages is not a family office. It is a for-profit software company acquired by Redbrick, a Canadian holding company. Its history includes angel pre-sales in 2012 and a later acquisition, but it is not backed by institutional venture capital in the traditional sense.
Does Leadpages disclose revenue or customer counts?
Leadpages publicly states it has served 466,000 businesses and captures over 10 million leads per month. Revenue is not disclosed. A 2013 milestone of 46,000 customers and eight-figure revenue was historically mentioned.
What investment stages does Leadpages target?
Leadpages does not make investments. It is a software company selling a landing page and conversion optimization platform to marketing teams, agencies, and solo marketers.
Which sectors does Leadpages explicitly avoid?
Leadpages does not publicly avoid any sector. Its platform is used by businesses in a wide range of industries, from ecommerce to professional services.
How is Leadpages related to Redbrick?
Redbrick, a Canadian holding company, acquired Leadpages and now operates it as a portfolio company. Michael Sacca was appointed CEO under Redbrick's ownership to modernize the product.
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