# Legacy Financial Group

Legacy Financial Group is a Bank / Wealth / Trust based in Traverse City, United States.

## Overview

- **Organization type:** Bank / Wealth / Trust
- **Headquarters:** Traverse City, United States
- **Region:** North America
- **Address:** Des Moines, IA, United States
- **Founded:** 2016
- **Assets under management:** Undisclosed
- **Website:** www.lfgplanners.com
- **LinkedIn:** https://www.linkedin.com/company/legacyfg

## About

Legacy Financial Group is an SEC-registered investment adviser in Des Moines, IA, registered since 2014. The firm manages $1.0 billion in assets, with $996 million on a discretionary basis. It has 18 employees and 11 investment advisers.

## Sectors

- Wealth Management
- Financial Services

## People

- Bill Elson — Co-Founder, Partner
- Brian Hood — Co-Founder, Partner
- Rachel Wood — Partner

## Questions

### Who runs investment decisions at Legacy Financial Group?

Bill Elson, Brian Hood, and Rachel Wood operate as the firm's partners. The firm presents itself as a team-based practice where advice reflects the collective perspective of its three principals rather than a single portfolio manager. Elson and Hood entered the industry together in 1988; Wood joined the predecessor firm in 2005 and was elevated to partner in 2020.

### Does Legacy Financial Group participate in fund commitments or direct deals?

The firm's disclosed focus is comprehensive personal financial planning — spanning investment management, retirement readiness, tax review, insurance strategy, and estate planning — rather than private-market fund commitments or direct-company investing. No venture, private equity, or direct-real-estate mandates have been reported.

### What investment stages does Legacy Financial Group typically target?

Legacy Financial Group does not operate as a venture capital or growth-equity investor. Its investment work revolves around constructing and overseeing liquid portfolios for individual and family clients, with attention to retirement-income planning and tax-aware management.

### How did Legacy Financial Group acquire its client base?

The firm states that the majority of its clients arrive through referrals from existing relationships. There is no indication of institutional marketing, intermediary placement, or external sales channels. Growth has been organic, driven by client satisfaction and personal networks.

## Related profiles

- [LEAP Global Partners](https://altss.com/profile/leap-global-partners)
- [Legacy Health System](https://altss.com/profile/legacy-health-system)

---

Updated: 2026-07-06T01:24:20.164Z

Canonical page: https://altss.com/profile/legacy-financial-group

Maintained by Altss — https://altss.com — methodology: https://altss.com/methodology