# LifeLine Financial Group

LifeLine Financial Group is a Multi Family Office based in Wethersfield, United States.

## Overview

- **Organization type:** Multi Family Office
- **Headquarters:** Wethersfield, United States
- **Region:** North America
- **Address:** 8447 Wilshire Boulevard, Suite 200, Beverly Hills, CA 90211
- **Founded:** 2011
- **Assets under management:** 500 (Altss estimate)
- **Website:** llfg-us.com
- **LinkedIn:** https://www.linkedin.com/company/life-line-financial-group

## Regulatory record

- **CRD number:** 129327
- **Latest Form ADV filing:** 2025-12-23T06:00:00.000Z
- **Reports private funds:** No
- **Private funds reported:** 0
- **IAPD record:** https://adviserinfo.sec.gov/firm/summary/129327

## About

LifeLine Financial Group was established in 2011 by Humble Lukanga. The firm’s wealth origin stems from Lukanga’s prior advisory work with athletes and entertainers. The firm pursues venture and growth opportunities through Fund of Funds structures and Direct Co-Investments / SPVs. Confirmed holdings include positions in VENN. Geographic focus centers on North America with indicated exposure to Africa. Investment stages include Seed rounds. The firm maintains 33 professionals. It holds a minority position in Glass House Brands Inc. through public equity filings. Humble Lukanga serves on the University of New Mexico Board of Trustees. LifeLine Financial Group operates SPVs such as LifeLine Torch Home Run LLC and LifeLine Monument I LLC to execute targeted investments alongside its core wealth management mandate.

## Sectors

- Media & Entertainment
- Sports & Wellness
- Gaming
- FinTech
- Digital Health
- Cannabis & Psychedelics

## People

- Humble Lukanga — Founder and CEO

## Questions

### Who runs investment decisions at LifeLine Financial Group?

Humble Lukanga serves as Founder and CEO and directs investment activity.

### How does LifeLine Financial Group source proprietary deal flow?

Deal flow originates from Lukanga’s existing relationships with athletes, entertainers and media operators.

### Does LifeLine Financial Group participate in fund commitments or only direct deals?

The firm uses both Fund of Funds commitments and Direct Co-Investments / SPVs.

### What investment stages does LifeLine Financial Group typically target?

Confirmed activity centers on Seed rounds.

## Related profiles

- [Caravel Asset Management](https://altss.com/profile/caravel-asset-management)
- [Orilla Asset Management](https://altss.com/profile/orilla-asset-management-riberas-family-office)

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Last updated: 2026-06-03T20:00:00.000Z

Canonical page: https://altss.com/profile/lifeline-financial-group

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