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Lightricks Ltd.
Lightricks is an AI-first technology company founded in 2013 in Jerusalem, developing generative AI video models and consumer creative apps.
Lightricks Ltd.
Lightricks was founded in 2013 by Zeev Farbman, Nir Pochter, Yaron Inger, and Amit Goldstein — all graduates of Hebrew University's computer science program. The company bootstrapped its early growth through consumer app revenue before raising venture capital from investors including Goldman Sachs Growth Equity, Insight Partners, and Viola Ventures. The firm operates as an AI-first technology company that develops its own generative AI models and deploys them through a suite of content creation applications. Asset-class coverage includes consumer photo and video editing apps (Facetune, Photoleap, Videoleap), an AI filmmaking platform called LTX Studio, and an influencer marketing platform named Popular Pays. The firm released its LTX Video model as open source in November 2024 and signed data licensing agreements with Shutterstock and Getty Images for training (per Lightricks press releases, December 2024). Lightricks claims 15 million monthly subscribers and 60 million monthly exports across its product portfolio. Lightricks reports approximately 600 employees across four international offices. In July 2025, the firm announced an update to LTXV that enables continuous AI video generation beyond 60 seconds — the first production model capable of live-streamed, long-form output at that length (per Lightricks press release, July 2025). The company maintains open-weight releases on Hugging Face and GitHub, positioning LTXV as a community-accessible alternative to proprietary video generation systems. Unlike typical consumer software companies, Lightricks invests heavily in foundational AI research and publishes its core video generation model as open source. This dual approach — running a proprietary app business while contributing to open-source model development — creates a feedback loop where research advances directly improve consumer products, and public model adoption expands the talent and ecosystem around its technology.
General information
Firm type
Asset Manager
Year founded
2013
AUM
Undisclosed
Location
Region
Middle East
Country
Israel
City
Jerusalem
Corporate office
Jerusalem, Israel
Principals
Zeev Farbman
Co-founder & CEO
Nir Pochter
Co-Founder & CMO
Yaron Inger
Co-Founder & CTO
Amit Goldstein
Co-Founder & COO
Daniel Berkovitz
CPO
Shaul Meridor
CFO
Noa Rosenberg Segalovitz
CHRO & CLO
Sector focus
Frequently asked questions
Who runs investment decisions at Lightricks?
Lightricks is not structured as an investment firm. Zeev Farbman, Co-founder and CEO, leads overall strategy. The company is venture-backed by a syndicate including Goldman Sachs Growth Equity, Insight Partners, Viola Ventures, Greycroft, and Hanaco Venture Capital, among others (per Lightricks website). Investment into the company's technology and products is directed by its executive team.
Does Lightricks operate as a family office or investment vehicle?
No. Lightricks is a privately held technology company, not a family office or asset manager. It was bootstrapped initially and later funded by institutional and venture capital investors. The Altss page directed to this slug may have been misassigned.
What investment stages does Lightricks typically target?
Lightricks does not make external investments as a firm. It develops and commercializes its own AI-powered creative tools, and occasionally enters strategic data licensing partnerships with companies like Shutterstock and Getty Images (per Lightricks press releases, December 2024 and May 2025).
Which sectors does Lightricks explicitly avoid?
Lightricks does not publicly disclose any sectors it avoids. The firm's focus is entirely on AI-driven visual content creation for consumers and professionals, with no stated interest in unrelated industries.
How is Lightricks related to its founders' other ventures?
Lightricks is the primary venture of its four co-founders — Zeev Farbman, Nir Pochter, Yaron Inger, and Amit Goldstein. There are no disclosed separate family offices or investment vehicles associated with the founders beyond their roles at Lightricks.
Does Lightricks maintain philanthropic structures?
Lightricks does not publicly disclose any philanthropic foundations or charitable vehicles. The company's public-facing activities center on technology development, open-source releases, and product innovation.
What is Lightricks' known posture on co-investments alongside external GPs?
Lightricks is not an investment firm and does not co-invest with external general partners. The company's external capital relationships are limited to venture funding rounds and strategic data partnerships.
Profile maintained by Altss using OSINT (open-source intelligence), regulatory filings, licensed data partners, and verified direct submissions. Read the methodology. Last updated: . Continuous refresh with full update cycles at least every 30 days.
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