# Likewize

Likewize is a Corporate Investor based in Southlake, United States.

## Overview

- **Organization type:** Corporate Investor
- **Headquarters:** Southlake, United States
- **Region:** North America
- **Address:** 1900 W Kirkwood Blvd, Suite 1600C, Southlake, TX 76092, United States
- **Founded:** 1997
- **Assets under management:** Undisclosed
- **Website:** likewize.com
- **LinkedIn:** https://www.linkedin.com/company/likewizecorp

## Regulatory record

- **Reports private funds:** No

## About

Technology is great when it works. We’re here for when it doesn’t. Likewize offers the most comprehensive protection against technology disruptions.

## Sectors

- InsurTech
- Mobility & Transportation
- Enterprise Software

## Offices

- Crewe, United Kingdom
- Melbourne, Australia

## People

- Rod Millar — Chief Executive Officer
- Marcelo Claure — Founder; Chairman, Claure Group
- Jack Negro — Chief Financial Officer and Treasurer

## Questions

### Who runs investment decisions at Likewize?

Likewize's investment strategy is executed by the executive leadership team, with CEO Rod Millar holding ultimate authority over capital deployment. The firm does not publicize a separate CIO or investment committee. Given its corporate-investor structure, acquisition decisions appear to flow directly through the C-suite with board oversight.

### How is Likewize related to SoftBank and Brightstar?

SoftBank was the former majority owner of Brightstar Corp., the predecessor to Likewize, having acquired a controlling stake in 2013. Founder Marcelo Claure later served as SoftBank's COO before departing to launch Claure Group, his multi-family office. The entity now known as Likewize operates independently, with SoftBank no longer in a controlling position.

### Does Likewize take outside LP capital or invest in external funds?

Likewize does not raise outside LP capital. Its investments are fully funded from corporate cash flows. The firm focuses exclusively on direct acquisitions of operating companies that align with and extend its device-services infrastructure; it does not market itself as a fund-of-funds participant or co-investment vehicle for external GPs.

### What is Likewize's relationship with the telecom industry?

Likewize's entire business model serves telecom carriers, OEMs, and big-box retailers. Its investment strategy targets companies that strengthen its ability to deliver insurance claims processing, same-unit repair, and trade-in logistics. The firm's global client list includes blue-chip mobile network operators, making telecom the central axis of its both commercial and acquisition activity.

### Where does Likewize deploy capital geographically?

Likewize maintains a transatlantic and transpacific investment posture. Its corporate footprint spans the United States, the United Kingdom, and Australia, with additional operational reach into Asia-Pacific and Latin America. Acquisitions tend to target companies that either serve these existing markets or provide technology that can scale across them.

### What does the Likewize Foundation do?

The Likewize Foundation is the firm's separate philanthropic arm, operating independently of the core corporate investment vehicle. Public disclosures focus on device-donation programs and community-support initiatives aligned with the company's technology-access mission. It functions as a distinct legal entity, not as an investment pool.

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Last updated: 2026-06-03T20:00:00.000Z

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