# Lime Brokerage

Lime Brokerage is an other based in New York, United States.

## Overview

- **Organization type:** other
- **Headquarters:** New York, United States
- **Region:** North America
- **Address:** New York, NY, United States
- **Founded:** 2000
- **Assets under management:** Undisclosed
- **Website:** limebrokerage.com

## Regulatory record

- **Reports private funds:** No

## About

Lime Brokerage provides electronic trading solutions for U.S. equity and options markets. Its products enable clients to interact with markets, manage trades, monitor risks, and develop strategies. The company serves systematic traders, financial institutions, and individual investors, among others.

## Sectors

- Capital Markets / FinTech Infrastructure

## Offices

- Chicago, IL

## People

- Jeff Bellick — CEO

## Questions

### What was Lime Brokerage's primary business?

Lime Brokerage provided ultra-low-latency direct market access, smart order routing, and pre-trade risk management services for quantitative hedge funds, proprietary trading firms, and algorithmic market-makers. The firm operated as a regulated broker-dealer but functioned structurally as a technology company, with its own custom-built order management system and exchange co-location facilities.

### Why did Lime Brokerage matter to market structure?

Lime was one of the earliest firms to treat exchange connectivity as a vertically integrated technology product rather than a brokered service. By owning its entire execution stack, Lime enabled clients to exploit microsecond-level advantages during the post-Reg NMS fragmentation of US equity markets, making it a foundational infrastructure provider for the modern electronic trading ecosystem.

### What happened to Lime Brokerage?

Lime Brokerage was acquired by Wedbush Securities in October 2015. Wedbush absorbed Lime's broker-dealer entities, technology platform, and routing infrastructure, incorporating them into its clearing and execution division. The acquisition gave Wedbush a proprietary high-speed trading stack that it did not previously possess.

### Who founded and led Lime Brokerage?

Lime Brokerage was led by CEO Jeff Bellick, who drove the firm's strategy of building proprietary technology to serve the quantitative and high-frequency trading community. Under Bellick's direction, Lime merged with Lightspeed Trading in 2011 before ultimately selling the combined entity to Wedbush Securities.

### What made Lime's technology different from other brokers?

Lime built and maintained its own order-routing logic, exchange adapters, and risk-checking gateways rather than licensing third-party systems. This allowed deterministic, low-latency performance tailored to specific strategies, whereas most prime brokers offered generic, latency-variable access through vendor-supplied routing networks.

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Last updated: 2026-06-03T20:00:00.000Z

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