# Limestone Capital

Limestone Capital is an Asset Manager based in Zug, Switzerland.

## Overview

- **Organization type:** Asset Manager
- **Headquarters:** Zug, Switzerland
- **Region:** Europe
- **Address:** Zug, Switzerland
- **Founded:** 2018
- **Assets under management:** Undisclosed
- **Website:** limestone-capital.com
- **LinkedIn:** https://www.linkedin.com/company/limestone-cap

## Regulatory record

- **Reports private funds:** No

## About

Limestone Capital is a leading hospitality-focused private equity firm and alternative investment manager focused on hospitality and travel. It pursues a vertically integrated investment strategy, acting not only as real estate investors but also as creators and operators of brands. The firm invests in high-profile, design-led hospitality assets and builds founder-led branded platforms across Europe.

## Sectors

- hospitality and travel

## People

- Benjamin Habbel — Founder & CEO
- Benjamin Habbel — Co-Founder & CEO
- Jeff Coe — Co-Founder & General Partner
- Jeff Coe — Co-founder

## Questions

### What is Limestone Capital's core investment strategy?

Limestone runs a generalist mandate covering venture capital and complex situations — restructurings, carve-outs, and event-driven opportunities. The firm invests across the full venture lifecycle from seed and startup rounds through late-stage growth, while running a parallel book targeting special situations that are uncorrelated to venture cycles. This dual-track approach is uncommon among Swiss asset managers.

### Does Limestone Capital invest primarily in Switzerland?

Limestone is headquartered in Zug, Switzerland, but its investment scope is European rather than purely domestic. The firm's generalist and complex-situation strategies are not geographically constrained to Switzerland, though specific portfolio companies and co-investor locations are not public.

### What investment stages does Limestone Capital target?

Limestone covers the full venture continuum: early stage, seed, startup, expansion, late stage, and growth equity. On the special-situations side, the firm pursues complex, event-driven opportunities that do not fit neatly into stage-based frameworks. This broad remit requires underwriting capabilities that span pre-revenue startups and distressed corporate events.

### Does Limestone Capital disclose its assets under management?

No. Limestone has not publicly disclosed an AUM figure. In the absence of a regulatory filing or firm communication containing a number, the firm's total capital base is not verifiable through open sources.

## Related profiles

- [Limerston Capital](https://altss.com/profile/limerston-capital)
- [Lime Street Ventures](https://altss.com/profile/lime-street-ventures)

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Last updated: 2026-08-11T15:07:19.634Z

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