# Limitless X Holdings

Limitless X Holdings is an Asset Manager based in Atlanta, United States.

## Overview

- **Organization type:** Asset Manager
- **Headquarters:** Atlanta, United States
- **Region:** North America
- **Address:** Los Angeles, CA, United States
- **Founded:** 2017
- **Assets under management:** Undisclosed
- **Website:** limitlessx.com
- **LinkedIn:** https://www.linkedin.com/company/limitlessx

## About

Limitless X is a pioneering force in the health and wellness industry, manufacturing and retailing top-quality dietary supplements directly to consumers. The company leverages celebrities and social media influencers and aims to deliver innovative health and wellness products that help people look good and feel great.

## Sectors

- Media & Entertainment
- Consumer
- FinTech

## People

- Jas Mathur — Chief Executive Officer

## Questions

### Who runs investment decisions at Limitless X Holdings?

Jas Mathur, the founder and CEO, makes investment and acquisition decisions. No separate investment committee or external advisory board has been disclosed in public filings. The SEC alleged Mathur used his social media presence to promote the company's stock while selling his own shares.

### What sectors does Limitless X target for acquisitions?

Early filings described a focus on health and wellness, beauty, lifestyle products, and digital financial services, including a cryptocurrency-based vacation-rental booking platform called Vaycaychella. The actual closing of material acquisitions in these sectors has not been independently verified.

### What is the regulatory posture of Limitless X Holdings?

The SEC filed a civil complaint against CEO Jas Mathur in 2023 alleging securities fraud — specifically, that he sold roughly $25 million in Limitless X stock between 2021 and 2022 while using social media to promote the company and manipulate trading volume, without disclosing those sales. A parallel criminal indictment was returned by a federal grand jury in the Central District of California.

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Last updated: 2026-08-11T15:07:19.634Z

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