# LINA Life Insurance Company of Korea

LINA Life Insurance Company of Korea is an Insurance based in Seoul, South Korea.

## Overview

- **Organization type:** Insurance
- **Headquarters:** Seoul, South Korea
- **Region:** Asia
- **Address:** 48 Sambong-ro, Jongno-gu, Seoul, South Korea
- **Founded:** 1987
- **Assets under management:** Undisclosed
- **Website:** https://www.lina.co.kr
- **LinkedIn:** https://www.linkedin.com/company/linakorea

## Regulatory record

- **Reports private funds:** No

## About

LINA Life Insurance Company of Korea is a Seoul-based insurance company. It manages approximately $4.3 billion in assets, primarily in Asia.

## Sectors

- Insurance
- Real Estate

## Offices

- Busan, South Korea

## People

- Cho Jee-eun (Geannie Cho) — CEO, LINA Life Insurance Company of Korea; Senior Country Executive, Chubb Korea

## Questions

### Who runs investment decisions at LINA Life Insurance?

Geannie Cho serves as CEO of LINA Life Insurance Company of Korea and Senior Country Executive of Chubb Korea, holding ultimate responsibility for the firm's operations and investment strategy. Day-to-day asset-allocation decisions are managed by the firm's internal investment team under the governance framework of the Korea Financial Supervisory Service and Chubb Limited's global risk policies.

### How did the Chubb acquisition change LINA's investment posture?

The 2022 acquisition by Chubb Limited from Cigna Group repositioned LINA under a larger public-company balance sheet with different capital requirements and risk appetite. Post-acquisition, the general account strategy reflects Chubb's global capital standards alongside local Korean regulatory requirements, though the firm has not publicly disclosed any material shift in asset allocation away from its traditional fixed-income and domestic real estate focus.

### Does LINA hold direct real estate beyond its insurance portfolio assets?

Yes. LINA controls direct commercial real estate assets including Lina Tower at 48 Sambong-ro in Jongno-gu, Seoul, and the Lina Gallery Collection with properties in Seoul and Busan. These sit on the general-account balance sheet as long-duration investments aligned with policy liabilities.

### What is the Lina Foundation, and how is it separated from the insurance balance sheet?

The Lina Foundation, also known as the Lina Jeonseonggi Foundation, operates as a separate philanthropic vehicle. It is legally distinct from the insurance company's general account, though as with many Korean insurer-affiliated foundations, governance overlaps exist through shared board or executive involvement.

### How is LINA positioned relative to Korean chaebol-backed insurers?

LINA differs structurally from chaebol-owned competitors like Samsung Life or Hanwha Life because its ultimate parent is a publicly traded US property-casualty insurer. This subjects allocation decisions to Chubb's global risk framework rather than to the industrial-group dynamics and cross-shareholding relationships typical of Korean conglomerate-backed carriers.

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Updated: 2026-06-03T20:00:00.000Z

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