# Link and Motivation

Link and Motivation is an Asset Manager based in Tokyo, Japan.

## Overview

- **Organization type:** Asset Manager
- **Headquarters:** Tokyo, Japan
- **Region:** Asia
- **Address:** Tokyo, Japan
- **Assets under management:** Undisclosed
- **Website:** www.lmi.ne.jp

## Regulatory record

- **Reports private funds:** No

## About

Link and Motivation (TYO: 2170) provides consulting services in motivation engineering, motivation management, and entry management. The firm advises on organizational strategy, brand strategy, and recruiting strategy.

## Sectors

- Human Capital Management
- Education
- Consulting & Advisory

## People

- 小笹 — 代表取締役会長

## Questions

### How does Link and Motivation monetize its research capability?

The firm maintains an internal Think Tank that publishes survey reports on employee engagement, student demographics, and municipal workforce trends. The resulting benchmarks and behavioral models feed Motivation Cloud, a software product that converts advisory relationships into ongoing, monitored subscriptions.

### Which sectors does Link and Motivation explicitly serve?

Its primary markets are enterprise human capital management and education. It serves large Japanese corporates — including insurers, airlines, and railways — alongside municipal governments. It does not appear to target private equity or asset management clients.

### How is the Individual Development Division related to the parent company?

It is a wholly owned subsidiary division that houses Link Academy and Motivation Academia. These entities apply the parent's behavioral science methodology to youth tutoring and executive development, creating a downstream pipeline separate from the enterprise consulting unit.

### What is Link and Motivation's known posture on data usage from client engagements?

The firm achieved Asia's first ISO 30414 certification for human capital disclosure in March 2022. Its Motivation Cloud platform aggregates organizational engagement data, which also informs public survey reports from the Think Tank, though the specific data-governance firewall between anonymized research and client-specific data is not publicly detailed.

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- [Lindsey Financial](https://altss.com/profile/lindsey-financial-inc)
- [LINKEDIN RESEARCH INSTITUTE LTD](https://altss.com/profile/linkedin-research-institute-ltd)

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Last updated: 2026-06-03T20:00:00.000Z

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