# Lionheart Holdings

Lionheart Holdings is a Single Family Office.

## Overview

- **Organization type:** Single Family Office
- **Assets under management:** Undisclosed

## About

Lionheart Holdings is an SEC-registered investment adviser in New York, NY, registered since 2021. The firm manages $509 million in assets, with $12 million on a discretionary basis. It has 14 employees and 11 investment advisers.

## Sectors

- Media & Entertainment
- Real Estate

## People

- Orenthal James Simpson — Beneficiary of underlying trust structures (public record)

## Questions

### Who owns Lionheart Holdings and what was its purpose?

Lionheart Holdings was associated with O.J. Simpson as the beneficiary. The entity was structured to receive income from intellectual property, autograph signings, and media appearances while protecting those assets from the civil wrongful-death judgment. The structure relied on Florida's debtor-friendly asset protection laws.

### How does Lionheart Holdings relate to the Goldman and Brown civil judgments?

Lionheart Holdings was part of a broader asset-shielding strategy. While Simpson's NFL pension and primary Florida residence were protected from collection, revenues paid through corporate entities were periodically contested in court. In 2006, proceeds from the 'If I Did It' project were successfully attached by the Goldman family after a legal challenge.

### Did Lionheart Holdings operate as a traditional family office?

No. It functioned as a single-purpose custody vehicle. Unlike a conventional family office, it had no investment mandate, no diversified portfolio, no professional investment staff, and no external limited partners. Its sole function was to receive and hold specific income streams from Simpson's post-acquittal activities.

### What types of income flowed through Lionheart Holdings?

Observed income streams included licensing agreements for Simpson's name and likeness, paid autograph signing events, and media appearance fees. A memoir titled 'If I Did It' generated advance and royalty payments that were routed through a third-party entity, which became the subject of litigation by the Goldmans to satisfy their judgment.

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Last updated: 2026-07-06T01:24:20.358Z

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