# LIV Golf Inc.

LIV Golf Inc. is an Asset Manager based in Jacksonville, United Kingdom.

## Overview

- **Organization type:** Asset Manager
- **Headquarters:** Jacksonville, United Kingdom
- **Region:** North America
- **Address:** Jacksonville, London, United Kingdom
- **Assets under management:** Undisclosed
- **Website:** livgolf.com

## Regulatory record

- **Reports private funds:** No

## About

LIV Golf is here to modernize and supercharge the wonderful sport of golf. The LIV Golf League is for people who love golf already and for those just getting started, with a mission to build on and complement the existing format of professional golf and take it to new levels of excitement and engagement. With events across the world, the league brings the game to new places. Its format features 13 teams, 57 players, no cuts, and shotgun starts.

## Sectors

- Media & Entertainment
- Luxury

## People

- Scott O'Neil — CEO
- Jake Jones — SVP, Impact & Sustainability

## Questions

### Who owns LIV Golf Inc. and how is it funded?

LIV Golf does not disclose its ownership structure, governance, or funding sources on its website. The league's single-entity structure — where the central company owns the teams and intellectual property — is atypical in professional golf, which has historically been organized as a member-run tour. The Public Investment Fund of Saudi Arabia has been widely reported in the financial press as the primary backer, but LIV Golf Inc. itself publishes no confirmation of this on its official channels.

### How does LIV Golf Inc. generate revenue?

The league monetizes through multiple commercial channels: global broadcast licensing and media-rights deals, ticket sales for events held across Asia, the Middle East, and the Americas, official team and league merchandise, and a direct-to-consumer mobile app offering live and on-demand streaming. The website promotes the app as providing "exclusive access to every round," positioning it as a recurring subscription product.

### Which teams and players compete in LIV Golf?

The 2026 season fields 13 named teams, including Crushers GC, Legion XIII, Ripper GC, 4Aces GC, Fireballs GC, RangeGoats Golf Club, Torque GC, and Majesticks Golf Club, among others. Full rosters are listed on the league's website. The league also features a "Wild card" category for additional players eligible to compete in individual events. Notable competitors highlighted by the league include Joaquín Niemann, Talor Gooch, and Bryson DeChambeau.

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Last updated: 2026-08-11T15:07:19.634Z

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