# Liverpool Victoria

Liverpool Victoria is an Asset Manager based in Bournemouth, United Kingdom.

## Overview

- **Organization type:** Asset Manager
- **Headquarters:** Bournemouth, United Kingdom
- **Region:** Europe
- **Address:** Bournemouth, United Kingdom
- **Founded:** 1843
- **Assets under management:** Undisclosed
- **Website:** lv.com
- **LinkedIn:** https://www.linkedin.com/company/lv

## Regulatory record

- **Reports private funds:** No

## About

Liverpool Victoria General Insurance provides car, home, pet, travel, and life insurance products, as well as investment and retirement solutions.

## Sectors

- Insurance
- Private Equity
- Real Estate
- Infrastructure
- Private Credit

## People

- David Hynam — Chief Executive Officer

## Questions

### Who runs investment decisions at Liverpool Victoria?

Investment decisions ultimately roll up to CEO David Hynam, who has led the firm since 2020. The internal investment team manages asset allocation and manager selection directly, reporting through the executive committee. The firm does not outsource its strategic asset allocation, though it engages external managers for niche alternative sub-strategies where internal expertise is not maintained.

### What happened to LV='s mutual status?

LV= ceased to be a mutual in 2024 when the life and pensions business was sold to Bain Capital. The entity had been structured as a friendly society since 1843, with policyholders as members. The demutualization process began with a failed 2021 sale attempt, blocked by member vote, and concluded with the 2024 carve-out transaction that separated the closed life book from the ongoing general insurance operation.

### What is the firm's posture on co-investments alongside external GPs?

LV= participates in direct co-investments in infrastructure and real estate where it can deploy meaningful ticket sizes alongside established UK managers. The firm values direct ownership and control in property, while in infrastructure it combines fund commitments with selective direct co-investment to reduce fee drag and gain exposure to specific assets that match its long-duration liability profile.

### How does the general insurance investment portfolio differ from the legacy life book?

The general insurance portfolio operates with shorter-duration liabilities tied to motor, home, and pet claims patterns, compared with the long-dated annuity and pension obligations that characterized the legacy life book. This shorter tail allows greater liquidity in the credit portfolio and influences the asset-liability matching framework, though the alternatives allocation remains oriented toward income-generating illiquid assets.

## Related profiles

- [Mitsui & Co. USA](https://altss.com/profile/mitsui-and-co-usa)
- [OFI Institutional Asset Management](https://altss.com/profile/ofi-institutional-asset-management)

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Last updated: 2026-06-03T20:00:00.000Z

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