# LLYC Venturing

LLYC Venturing is a Private Equity based in Barcelona, Spain.

## Overview

- **Organization type:** Private Equity
- **Headquarters:** Barcelona, Spain
- **Region:** Europe
- **Address:** Barcelona, Spain
- **Founded:** 2021
- **Assets under management:** Undisclosed
- **Website:** www.llycventuring.com
- **LinkedIn:** https://www.linkedin.com/company/llyc

## Regulatory record

- **Reports private funds:** No

## About

LLYC Venturing is the corporate venture arm of LLYC, founded in 2021 in Madrid, Spain. It focuses on investments in communication, marketing, and public affairs sectors. LLYC Venturing has made 10 investments, including a Seed VC - II investment in Wekall on March 13, 2024.

## Questions

### Who runs investment decisions at LLYC Venturing?

LLYC Venturing’s investment committee is not publicly disclosed, but decisions ultimately flow through the CEO and senior leadership of LLYC, the publicly traded parent company. The firm is structurally a corporate venture arm, not a separate partnership, meaning strategic alignment with the parent’s communications and public affairs business shapes every commitment.

### How does LLYC Venturing source proprietary deal flow?

LLYC Venturing sources deals primarily through the parent firm’s deep client and stakeholder networks across Spain, Latin America, and US Hispanic markets. Because LLYC advises governments, multinationals, and high-growth companies, its consultants frequently encounter companies at inflection points, giving the venturing arm an informational advantage not available to independent VC firms.

### What investment stages does LLYC Venturing typically target?

LLYC Venturing targets early-stage, seed, and expansion or late-stage rounds, according to the firm’s stated strategy. This wide aperture reflects its dual goal: capturing innovation early while also identifying mature companies where LLYC’s communications infrastructure can drive operational value.

### How is LLYC Venturing related to the broader LLYC group and its other divisions?

LLYC Venturing is a wholly owned activity of LLYC, the communications and public affairs group founded in 1995 and listed on BME Growth. It sits alongside other LLYC divisions such as its deep-strategy unit and digital services agencies. The venturing arm’s portfolio companies can access the parent’s talent and client base, creating a multiplier effect for both sides.

### Where does LLYC Venturing’s funding come from if it manages no external LP money?

Funds come from LLYC’s corporate treasury and free cash flow. As a publicly traded company, any material deployments are subject to market disclosure rules. This balance-sheet model means LLYC Venturing holds positions for the long term, without the pressure to distribute proceeds on a private-equity fund’s timeline.

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- [LLR Partners](https://altss.com/profile/llr-partners)
- [L Marks](https://altss.com/profile/l-marks)

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Last updated: 2026-06-03T20:00:00.000Z

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