# LoanPro

LoanPro is an Asset Manager based in Farmington, United States.

## Overview

- **Organization type:** Asset Manager
- **Headquarters:** Farmington, United States
- **Region:** North America
- **Address:** Farmington, UT, United States
- **Founded:** 2015
- **Assets under management:** Undisclosed
- **Website:** loanpro.io
- **LinkedIn:** https://www.linkedin.com/company/loanpro-llc

## Regulatory record

- **Reports private funds:** No

## About

Modern loan management software that automates every step of the loan lifecycle — trusted by 600+ lenders to service 30M+ lending and credit accounts.

## Sectors

- Enterprise Software
- FinTech
- Private Credit

## People

- Rhett Roberts — Co-Founder
- Ben Roberts — Co-Founder
- Lloyd Roberts — Co-Founder

## Questions

### Who runs LoanPro?

LoanPro was co-founded by brothers Rhett, Ben, and Lloyd Roberts. The three ran an auto dealership and auto-lending operation starting in 2005–2006 before launching LoanPro in February 2015. The firm lists no separate CEO or external management layer on its public materials.

### How did LoanPro originate?

The Roberts brothers entered auto lending after starting an auto dealership. They hit a wall when a borrower needed a due-date change and their legacy loan-management system offered no way to execute it. The rigidity of available software led them to build LoanPro in 2015.

### What lending products can LoanPro support?

Per the firm, LoanPro supports installment loans, lines of credit, credit cards, asset-backed loans, leases, merchant cash advances, solar loans, construction loans, equipment financing, and buy-now-pay-later products. The platform is designed to be configurable rather than hard-coded to a specific product class.

### Does LoanPro operate as a SaaS company or a lending platform?

LoanPro is a software company. It provides a composable, API-first lending-and-credit platform that lenders use to originate, service, collect payments on, and manage collections for their own loan portfolios. It does not lend its own balance sheet.

### What is the scale of LoanPro's platform?

LoanPro reports that its software powers over 30 million accounts for more than 600 lenders and that those lenders have launched over 2,000 unique credit programs on the platform (per firm website).

### Is LoanPro venture-backed?

LoanPro does not publicly disclose its capitalization structure. It self-describes as a cash-flow-positive business. FTV Capital partner Rob Anderson serves as an advisor, but no funding round details or valuation are publicly known.

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- [Vymo](https://altss.com/profile/vymo)

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Last updated: 2026-06-03T20:00:00.000Z

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