# Locafy

Locafy is an Asset Manager based in Subiaco, Australia.

## Overview

- **Organization type:** Asset Manager
- **Headquarters:** Subiaco, Australia
- **Region:** Asia
- **Address:** Subiaco, WA, Australia
- **Founded:** 2009
- **Assets under management:** Undisclosed
- **Website:** locafy.com
- **LinkedIn:** https://www.linkedin.com/company/locafy

## Regulatory record

- **Reports private funds:** No

## About

Locafy was founded in 2009 and is headquartered in Subiaco, Western Australia, with Gavin Burnett serving as Chief Executive Officer. The firm operates as a technology company rather than a traditional family office or asset manager, commercializing its SEO automation platform for large-scale digital publishers and enterprise clients. The company's core technology automates the creation of keyword-targeted landing pages at scale, integrating with existing content management systems to generate programmatic local and topical SEO pages. Its primary commercial relationships are with directory publishers, media companies, and franchise networks. The platform's value proposition centers on replacing high-cost manual SEO campaigns with automated, template-driven page generation that is designed to rank for thousands of long-tail search queries across geographies and topics. Locafy is publicly listed on the Nasdaq Capital Market under the ticker LCFY, having completed its US listing in 2022. The firm maintains operations across Australia, with its published address in Subiaco. In late 2023, the company announced a strategic partnership with a major global digital marketing platform to integrate its SEO automation capabilities, signaling an emphasis on channel-based distribution over direct enterprise sales (per the firm's official communications, 2023). What structurally differentiates Locafy is its productization of a historically services-heavy discipline. While most SEO remains consultative and labor-intensive, Locafy's architecture treats search-engine ranking as an engineering problem solved through automation, speed of page deployment, and technical compliance with search-engine algorithms. This approach makes the platform most relevant to businesses managing thousands of location-based or topic-based web pages that require constant refreshing to remain competitive in organic search results.

## Sectors

- Enterprise Software
- AI/ML

## People

- Gavin Burnett — Chief Executive Officer

## Questions

### Who makes the key strategic decisions at Locafy?

Gavin Burnett is the Chief Executive Officer and leads the company's strategic direction. As a public company, Locafy's board of directors and executive management team are accountable to shareholders and oversee corporate governance, product development, and capital allocation.

### How does Locafy generate revenue?

Locafy generates revenue through its enterprise SEO automation platform, which it sells on a subscription or usage basis. The platform integrates with a publisher's existing content management system to automatically generate keyword-targeted landing pages that are designed to rank for local and long-tail search queries. Revenue is tied to page volume, platform access, and ongoing service delivery.

### What is Locafy's known posture on direct investment or co-investment alongside external managers?

Locafy is not an investment firm. It does not participate in fund commitments, direct private equity deals, or co-investments. Public filings show the company's capital allocation is focused on organic growth, platform development, and—since its public listing—shareholder returns within the bounds of a growth-stage technology operating company.

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Last updated: 2026-06-03T20:00:00.000Z

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