Locality

Locality aggregates premium broadcast and streaming inventory directly from local TV station groups and digital publishers. Rather than relying on open programmatic exchanges, the firm maintains direct supply relationships, which it bundles into a unified platform that agencies and brands access through managed service or its LocalX buying tool. This aggregation gives advertisers guaranteed access to placements across all 210 US designated market areas.

Locality functions as a local video supply aggregator with both managed-service and self-service capabilities. Ad agencies, national brands, and political campaigns can either work directly with regional Locality experts who plan and execute campaigns, or use the LocalX platform for centralized planning and automated buying. The firm's primary value derives from its inventory relationships and market-level expertise rather than pure technology licensing.

Locality serves a broad client base spanning national brands, regional franchises, small businesses, ad agencies, and political campaigns. The firm maintains a dedicated 50-person political team that specializes in issue advocacy and candidate advertising, working across every congressional district and DMA. Retailers, automotive brands, and consumer services companies are prominent among its commercial clients.

LocalX is Locality's proprietary media-buying platform that centralizes planning, targeting, and reporting for local streaming campaigns. The tool provides AI-powered campaign optimization and a flexible supply path that supports different buying strategies, including programmatic execution. It sits alongside the firm's managed-service offering, giving buyers a choice between full-service consultation and self-directed campaign management.

Locality maintains 11 regional offices across the United States, including in New York, Los Angeles, Chicago, Atlanta, Dallas, Detroit, Boston, Seattle, Minneapolis, Philadelphia, and Washington DC. Each office houses streaming, broadcast, and political advertising specialists with local market knowledge, allowing the firm to execute campaigns informed by neighborhood-level consumer behavior and regional media dynamics.