# Locality

Locality is an Asset Manager based in New York, United States.

## Overview

- **Organization type:** Asset Manager
- **Headquarters:** New York, United States
- **Region:** North America
- **Address:** New York, NY, United States
- **Assets under management:** Undisclosed
- **Website:** locality.com
- **LinkedIn:** https://www.linkedin.com/company/telerep

## Regulatory record

- **Reports private funds:** No

## About

Reach relevant local audiences at scale across premium streaming + broadcast TV — powered by local Intelligence and measurable results in every DMA.

## Sectors

- Media & Entertainment

## Offices

- Los Angeles
- Minneapolis
- Philadelphia
- Washington DC
- Boston
- Dallas
- Atlanta
- Chicago
- Detroit
- Seattle

## Questions

### How does Locality source its advertising inventory?

Locality aggregates premium broadcast and streaming inventory directly from local TV station groups and digital publishers. Rather than relying on open programmatic exchanges, the firm maintains direct supply relationships, which it bundles into a unified platform that agencies and brands access through managed service or its LocalX buying tool. This aggregation gives advertisers guaranteed access to placements across all 210 US designated market areas.

### Does Locality operate as an ad agency or a technology platform?

Locality functions as a local video supply aggregator with both managed-service and self-service capabilities. Ad agencies, national brands, and political campaigns can either work directly with regional Locality experts who plan and execute campaigns, or use the LocalX platform for centralized planning and automated buying. The firm's primary value derives from its inventory relationships and market-level expertise rather than pure technology licensing.

### Which types of advertisers does Locality typically serve?

Locality serves a broad client base spanning national brands, regional franchises, small businesses, ad agencies, and political campaigns. The firm maintains a dedicated 50-person political team that specializes in issue advocacy and candidate advertising, working across every congressional district and DMA. Retailers, automotive brands, and consumer services companies are prominent among its commercial clients.

### What is LocalX, and how does it fit into Locality's offering?

LocalX is Locality's proprietary media-buying platform that centralizes planning, targeting, and reporting for local streaming campaigns. The tool provides AI-powered campaign optimization and a flexible supply path that supports different buying strategies, including programmatic execution. It sits alongside the firm's managed-service offering, giving buyers a choice between full-service consultation and self-directed campaign management.

### How is Locality's geographic presence structured?

Locality maintains 11 regional offices across the United States, including in New York, Los Angeles, Chicago, Atlanta, Dallas, Detroit, Boston, Seattle, Minneapolis, Philadelphia, and Washington DC. Each office houses streaming, broadcast, and political advertising specialists with local market knowledge, allowing the firm to execute campaigns informed by neighborhood-level consumer behavior and regional media dynamics.

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Last updated: 2026-06-03T20:00:00.000Z

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