# Luma Pictures

Luma Pictures is an other based in Santa Monica, United States.

## Overview

- **Organization type:** other
- **Headquarters:** Santa Monica, United States
- **Region:** North America
- **Address:** Santa Monica, CA, United States
- **Founded:** 2002
- **Assets under management:** Undisclosed
- **Website:** lumapictures.com
- **LinkedIn:** https://www.linkedin.com/company/luma-inc

## Regulatory record

- **Reports private funds:** No

## About

Luma Pictures is an independent visual effects studio based in Santa Monica, California. Founded in 2002, it produces visual effects for the film industry. The company collaborates with creative partners on feature films.

## Sectors

- Media & Entertainment

## Offices

- Melbourne, Australia

## People

- Payam Shohadai — Chief Executive Officer
- Brendan Gaul — Global Chief Creative Officer

## Questions

### What kind of work does Luma Pictures produce?

Luma produces visual effects, character animation, and creature effects for feature films and high-end streaming. The studio specializes in fully CG characters, complex simulations, and photoreal digital environments. Its credits include multiple Marvel Cinematic Universe installments, where it has handled hero character effects for characters like Rocket Raccoon and the Hulk.

### Why does Luma Pictures operate from both Los Angeles and Melbourne?

The Melbourne office provides access to Australian federal and state production incentives that lower the effective cost of visual-effects labor, a critical structural advantage in a thin-margin industry. The Santa Monica headquarters maintains proximity to studio clients and directors for creative supervision and shot reviews. This bicontinental model is foundational to the firm's competitive positioning.

### Who runs creative decisions at Luma Pictures?

Brendan Gaul oversees the creative output as Global Chief Creative Officer. Payam Shohadai, the founder, runs the firm as Chief Executive Officer. The pair have led Luma since its early years and remain the publicly named leadership as of 2025.

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Last updated: 2026-06-03T20:00:00.000Z

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