# Lunar

Lunar is an Other based in Hong Kong, Denmark.

## Overview

- **Organization type:** Other
- **Headquarters:** Hong Kong, Denmark
- **Region:** North America
- **Address:** Aarhus, Denmark
- **Founded:** 2015
- **Assets under management:** Undisclosed
- **Website:** www.lunar.app
- **LinkedIn:** https://www.linkedin.com/company/lunar

## Regulatory record

- **CRD number:** 163572
- **SEC file number:** 802-75874
- **Registration status:** Registered
- **Reports private funds:** Yes
- **IAPD record:** https://adviserinfo.sec.gov/firm/summary/163572

## About

Lunar is a 100% digital bank with no physical branches, built to help users manage money smarter and easier. Founded in 2015, its mission is to challenge and improve the traditional banking sector with a better, user-focused banking experience. It holds a banking license and is supervised by the Danish Financial Supervisory Authority, and customer deposits are covered by the Guarantee Fund up to 100,000 EUR.

## Sectors

- FinTech
- Digital Assets & Crypto

## People

- Ken Villum Klausen — Founder & CEO

## Questions

### Who runs investment decisions at Lunar?

Lunar is an operating bank rather than an asset manager, so investment decisions reside at the corporate level under founder and CEO Ken Villum Klausen. The bank deploys capital into product development, user acquisition, and geographic expansion, while customer-directed investments in stocks and crypto are self-service within the app. No external investment committee structure has been publicly disclosed.

### What is Lunar Block and how does it relate to Lunar's banking operations?

Lunar Block is the bank's standalone cryptocurrency trading unit, accessible through the Lunar app. Unlike the deposit-taking banking entity, Lunar Block is not regulated by the Danish Financial Supervisory Authority and does not benefit from the Guarantee Fund protection that covers fiat deposits up to €100,000. It functions as a separate execution venue for digital-asset trades within the broader Lunar platform.

### Where does Lunar's revenue come from?

Lunar generates revenue through four primary channels: tiered consumer subscription fees across Light, Standard, Plus, and Unlimited plans; net interest margin on customer deposits; interchange fees from card transactions; and commissions from stock trading and crypto transactions. The Unlimited tier at 149 DKK per month represents the highest per-user subscription revenue, bundling a metal card, 1% interest, travel insurance, and third-party perks like Wolt+.

### Which regions does Lunar serve?

Lunar operates primarily in the Nordic market — Denmark, Sweden, and Norway — under its Danish banking license. The company also maintains engineering and partnership offices in the United States (New York, Miami, San Francisco) and in Shanghai, though core banking services are not currently offered in those markets. The website lists 14 countries for phone-number routing, but regulated banking services are concentrated in the Nordics.

### What is Lunar's known posture on co-investments alongside external GPs?

Lunar is a retail digital bank, not a principal investment firm, and there is no public evidence that it participates in co-investments, fund commitments, or private-market club deals alongside external general partners. Its capital allocation is directed internally toward product development, technology, and geographic growth, not toward third-party fund investments.

## Related profiles

- [Meadow](https://altss.com/profile/meadow)

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Last updated: 2026-08-11T15:07:19.634Z

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