# Macrolink Holdings

Macrolink Holdings is a Corporate Investor based in Beijing, China.

## Overview

- **Organization type:** Corporate Investor
- **Headquarters:** Beijing, China
- **Region:** Asia
- **Address:** Tongzhou District, Beijing, China
- **Founded:** 1990
- **Assets under management:** Undisclosed
- **Website:** macrolink.com.cn
- **LinkedIn:** https://www.linkedin.com/company/macrolink-group-limited

## Regulatory record

- **Reports private funds:** No

## About

Macrolink Holdings traces its origin to 1990, when founder Fu Jun established a chemical trading business that would grow into the Macrolink Group, one of China's privately held conglomerates. Fu, a member of the National Committee of the Chinese People's Political Consultative Conference (CPPCC), expanded methodically from chemicals into ceramics through Hualian Ceramics and later into consumer goods with the Jinliufu liquor brand. The group's holding structure remains closely controlled by Fu, his wife Xiao Wenhui, and his daughter Fu Shuangshuang, each holding directorships across key subsidiaries. The firm's investment posture splits across four loosely connected verticals. In mining and petroleum, Macrolink holds the Pobei nickel mine in Xinjiang and coal mine concessions in Peru, reflecting a raw-materials appetite timed to China's infrastructure build-out. Chemicals and materials remain core through the original trading arm and the Hualian Ceramics unit. The real estate book is geographically erratic — a mixed-use development in Iskandar Puteri, Malaysia, a commercial resort joint venture on Jeju Island in South Korea, residential properties in Shenzhen, and the Chateau de Bel-Air vineyard estate in Bordeaux. The finance and investment vertical operates through domestic Chinese vehicles, including a co-investment history with Legend Holdings in technology and automotive ventures. Fu Jun's political capital provides Macrolink with a structural advantage distinct from purely market-driven family offices. The group's headquarters on Government Avenue in Beijing's Tongzhou District underscores this alignment. While total assets and deployment figures are not publicly disclosed, the geographic and sectoral breadth of known holdings implies a balance sheet measured in the billions of dollars. What distinguishes Macrolink from a Western family office is the absence of a portfolio-theoretic allocation framework. There is no CIO, no published strategy statement, and no segregation between operating businesses and investment assets. The structure is that of a classic Chinese family-controlled conglomerate: the holding company owns and operates ceramics factories, mines, and real estate developments directly, rather than allocating capital to third-party managers. Succession appears to run through the family, with daughter Fu Shuangshuang positioned as a director, but no formal governance structure has been disclosed publicly.

## Sectors

- Real Estate
- Mining & Metals
- Chemicals & Materials
- Financial Services
- Consumer & Retail

## People

- Fu Jun — Founder and Chairman

## Questions

### Who controls investment decisions at Macrolink Holdings?

Founder and Chairman Fu Jun retains controlling authority over the group's strategic direction. His wife Xiao Wenhui and daughter Fu Shuangshuang serve as directors across key subsidiaries, making the investment governance a family-controlled structure without a separately identifiable chief investment officer or investment committee. The group does not publish an organizational chart detailing delegation of investment authority.

### Which sectors does Macrolink explicitly avoid?

Macrolink has shown no interest in technology startups, biotechnology, or consumer internet, which distinguishes it from contemporary Chinese family offices like those emerging from the Alibaba or Tencent ecosystems. The group's sectoral focus remains tethered to heavy industry, resource extraction, and physical real estate, with its only technology adjacency coming through co-investments with Legend Holdings rather than direct exposure.

## Related profiles

- [Macro Advisors](https://altss.com/profile/macro-advisors)
- [MacroView Investment Management](https://altss.com/profile/macroview-investment-management)

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Last updated: 2026-08-11T02:43:31.692Z

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