Madwire

Madwire

JB Kellogg and Joe Kellogg founded Madwire in 2009 as a two-man operation in Fort Collins, Colorado. The company describes itself as a family-run business and has since grown to over 500 employees. Madwire's core product suite includes Marketing 360, Websites 360, and Top Rated Local. The platform covers website building, payment processing, lead and customer management, online review monitoring, social media management, local business listings, content marketing, and multi-channel digital advertising. The firm serves small and medium-sized businesses as well as franchises. All operations are concentrated in North America. The company reports over 3,600 client reviews with a 4.6+ rating and maintains 15,000 active clients. Ninety-five percent of its workforce is decentralized, though corporate headquarters remains in Fort Collins. Madwire's leadership includes President Devon Wijesinghe and Chief Marketing Officer Jerry Kelly. Madwire operates as a product-and-services company rather than a traditional investment vehicle. Its capital is deployed internally to build and maintain its proprietary technology stack, not allocated to external funds or portfolio companies. This operational structure distinguishes it from asset managers or family offices.