Asset Manager

Updated:

Maffin

Maffin is a personal finance tool that helps users navigate their financial journey with clarity and confidence. It provides dashboards for all finances, cash...

Maffin

Maffin is a personal finance tool that helps users navigate their financial journey with clarity and confidence. It provides dashboards for all finances, cash flow with Sankey diagrams, net worth evolution, and custom categories. Users can track investments and RSUs with custom commodities and prices synced with Yahoo. Financial data stays in the user's Google Drive and never makes it to Maffin's servers.

General information

Firm type

Generalist

Year founded

2023

Location

Region

North America

Country

United States

City

New York

Corporate office

New York, NY, United States

Additional offices

Singapore · Tokyo

Principals

Tod Maffin

Founder

Sector focus

FinTechEnterprise SoftwareDigital HealthMedia & Entertainment

Frequently asked questions

Who runs investment decisions at Maffin?

Tod Maffin, the founder, is the principal decision-maker. He is a recognized technology futurist and president of EngageQ, a digital strategy firm. His public profile as a keynote speaker and media commentator on tech trends gives him a direct and personal investment lens, rather than operating through a large internal committee.

How does Maffin source proprietary deal flow?

The firm's deal flow is closely tied to Tod Maffin's global speaking and consulting engagements as a technology futurist. His direct network of co-investors, including Liberty City Ventures and DAS Capital, also serves as a syndication channel. The firm's physical presence in Singapore and Tokyo supplements North American deal flow with exposure to Asian startup ecosystems.

What investment stages does Maffin typically target?

Maffin targets early-stage companies, focusing on seed and Series A rounds. This is evidenced by its participation in early financing rounds for companies like Breadwallet, a crypto wallet startup, alongside other venture capital firms active in the pre-seed to Series A space.

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