# Magic Johnson Enterprises

Magic Johnson Enterprises is a Single Family Office based in Beverly Hills, United States.

## Overview

- **Organization type:** Single Family Office
- **Headquarters:** Beverly Hills, United States
- **Region:** North America
- **Address:** Beverly Hills, CA, United States
- **Founded:** 1987
- **Assets under management:** Undisclosed
- **Website:** magicjohnson.com
- **LinkedIn:** https://www.linkedin.com/company/magic-johnson-enterprises/

## Regulatory record

- **Reports private funds:** No

## About

Earvin Johnson established Magic Johnson Enterprises in 1987 after his playing career. The office manages personal and philanthropic holdings generated from basketball earnings plus later stakes in real estate, sports teams, and consumer businesses. The firm allocates across private equity, real estate, infrastructure, and sports franchises. It executes direct co-investments and SPVs rather than broad fund commitments. Confirmed holdings include the Los Angeles Dodgers, JFK International Airport New Terminal One, and LaGuardia Airport Terminal B. Activity centers on North America with emphasis on urban redevelopment projects. No public headcount or AUM figure exists. The office lists additional properties in Beverly Hills, Dana Point, and Napili. November 2025: Alexia Grevious Henderson was named president. Philanthropic activity runs through the separate Magic Johnson Foundation. The structure ties operating decisions to the founding principal and immediate family, with business partners such as Mark Walter and Jim Reynolds participating only on specific deals rather than as permanent staff.

## Sectors

- Real Estate
- Private Equity
- Infrastructure
- Sports & Esports Franchises

## People

- Earvin Johnson — Founder
- Alexia Grevious Henderson — President

## Questions

### Who runs investment decisions at Magic Johnson Enterprises?

Earvin Johnson sets overall direction. Alexia Grevious Henderson serves as president and Kawanna Brown as COO. Andre Johnson holds the role of Executive VP.

### Does Magic Johnson Enterprises participate in fund commitments or only direct deals?

The office executes direct co-investments and SPVs. It also holds infrastructure and real-estate assets directly rather than through third-party funds.

### How is Magic Johnson Enterprises related to the Magic Johnson Foundation?

The foundation operates as a separate philanthropic vehicle. Investment and grant activities are kept distinct in available records.

### What investment stages does Magic Johnson Enterprises typically target?

The firm targets buyout, growth, and seed opportunities according to its internal classification.

## Related profiles

- [Mafatlal Family Office](https://altss.com/profile/mafatlal-family-office)
- [Magnus Oak Capital](https://altss.com/profile/magnus-oak-capital)

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Last updated: 2026-06-03T20:00:00.000Z

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