# Magnet Companies

Magnet Companies is an other based in Santa Monica, United States.

## Overview

- **Organization type:** other
- **Headquarters:** Santa Monica, United States
- **Region:** North America
- **Address:** Santa Monica, CA, United States
- **Founded:** 2018
- **Assets under management:** Undisclosed
- **Website:** magnetcompanies.com
- **LinkedIn:** https://www.linkedin.com/company/magnetcompanies

## Regulatory record

- **Reports private funds:** No

## About

Magnet Companies is a private equity firm founded by Jeff Berman, Betsy Morgan, and Brett Bouttier, media and tech veterans. The firm acquires and builds direct-to-consumer companies. Its investments include Togethxr, acquired in Seed funding on March 03, 2021.

## Sectors

- Media & Entertainment
- Consumer Brands
- Commerce

## Offices

- New York, NY, United States

## People

- Betsy Morgan — Founder
- Brett Bouttier — Founder
- Jeff Berman — Founder

## Questions

### Who runs investment decisions at Magnet Companies?

Magnet Companies was founded and is run by Betsy Morgan, Brett Bouttier, and Jeff Berman. The three co-founders function as the firm's leadership team. No separate CIO or investment committee is disclosed (per firm website).

### What investment stages does Magnet Companies target?

Magnet Companies targets established direct-to-consumer brands that can be 'modernized' through better content, community, and commerce strategies. Its portfolio includes both early-stage and more mature businesses. The firm does not participate in traditional venture rounds as an LP.

### Which sectors does Magnet Companies focus on?

Magnet Companies focuses on consumer-oriented properties at the intersection of content, community, and commerce. Its portfolio spans podcasting, beauty, lifestyle, women's sports, and consumer goods. The firm does not list any explicitly avoided sectors.

### What is Magnet Companies' known posture on co-investments?

Magnet Companies does not publicly discuss co-investment opportunities. Its model is to acquire and operate brands as a holding company, not to co-invest alongside external GPs.

### Where does Magnet Companies' funding come from?

The firm states it is 'private equity-backed' but does not identify its backer. No further details about capital sources are available.

## Related profiles

- [JG Griffeth Investments](https://altss.com/profile/jg-griffeth-investments)
- [Estes Forwarding Worldwide](https://altss.com/profile/estes-forwarding-worldwide)

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Last updated: 2026-06-03T20:00:00.000Z

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