# MAHR Projects

MAHR Projects is an Asset Manager based in London, United Kingdom.

## Overview

- **Organization type:** Asset Manager
- **Headquarters:** London, United Kingdom
- **Region:** Europe
- **Address:** London, United Kingdom
- **Founded:** 2018
- **Assets under management:** Undisclosed
- **Website:** mahrprojects.com
- **LinkedIn:** https://linkedin.com/company/mahr-projects

## Regulatory record

- **Reports private funds:** No

## About

Mahr Projects is an independent early-stage fund focused on consumer and technology investments. The firm has made 5 investments, including a Series A - IV investment in Zaver on March 29, 2024. Mahr Projects has 1 portfolio exit, with Blueprint exiting on November 08, 2022.

## Sectors

- FinTech
- Enterprise Software
- ClimateTech

## People

- Magnus Rausing — Founder

## Questions

### How is MAHR Projects connected to the Tetra Laval fortune?

MAHR Projects is the personal investment vehicle of Magnus Rausing, whose father Jörn Rausing co-owns the Tetra Laval group. The Rausing family fortune stems from the Tetra Pak packaging system invented by Magnus's great-uncle Ruben Rausing in the 1950s. The family remains one of Europe's wealthiest, with Jörn Rausing consistently ranked among the richest individuals in Sweden and the United Kingdom.

### Does MAHR Projects operate as its own venture firm or alongside other vehicles?

Magnus Rausing runs multiple overlapping entities. MAHR Projects serves as a holding and direct investment company, while Celsius Industries and Untitled function as more institutional venture vehicles. Bertie C, his partner at ZuluForest, co-leads both Celsius Industries and Untitled. The structure allows for both personal angel-style commitments and pooled venture investments.

### Who co-invests with MAHR Projects?

Frequent co-investors include Stockholm-based Inbox Capital, which has partnered with Rausing on Swedish startups Zaver and Treyd. The collaboration points to a Nordic-heavy network of family-backed investors pooling capital into early-stage European technology companies, particularly those with Swedish origins.

### What role does philanthropy play in MAHR Projects' mandate?

Magnus Rausing maintains separate philanthropic commitments through the Anne Frank Trust UK and Space for Giants, a conservation group where he also engages via the Giants Club membership network. These structures appear distinct from MAHR Projects' investment activities, though the conservation focus aligns with climate-tech interests in the portfolio.

### Where is MAHR Projects active geographically?

The firm is headquartered in London but maintains a clear Nordic tilt in deal flow, reflecting the Rausing family's Swedish origins. Known portfolio activity concentrates on Swedish and broader European technology startups, with a secondary footprint in the United Kingdom's commercial real estate market through direct property holdings.

## Related profiles

- [Mahogany Private Equity](https://altss.com/profile/mahogany-private-equity)
- [Maiden Re](https://altss.com/profile/maiden-re)

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Last updated: 2026-06-03T20:00:00.000Z

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