Asset Manager

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MainStreet

MainStreet is an SEC-registered investment adviser in Chicago, IL, registered since 2008. The firm manages $5.9 billion in assets, with $963 million on a...

MainStreet logo

MainStreet

MainStreet is an SEC-registered investment adviser in Chicago, IL, registered since 2008. The firm manages $5.9 billion in assets, with $963 million on a discretionary basis. It has 26 employees and 6 investment advisers.

General information

Firm type

Asset Manager

Year founded

2019

AUM

Undisclosed

Location

Region

North America

Country

United States

City

San Francisco

Corporate office

San Francisco, CA, United States

Principals

Doug Ludlow

Co-Founder & CEO

Dan Lindquist

Co-Founder

Sector focus

Enterprise SoftwareAI/MLFinTech

Frequently asked questions

Is MainStreet a family office or a venture capital firm?

MainStreet is neither a family office nor a venture capital firm. It is a venture-backed technology company that provides a software platform for small businesses and startups to automate bookkeeping and claim government tax credits, most notably the R&D tax credit. The firm generates revenue through fees on credits recovered, not by managing family capital or making direct investments.

How does MainStreet's business model work?

MainStreet charges a fee based on the tax credits it successfully recovers for its clients, primarily focusing on the IRS Section 41 credit for qualifying research and development activities. The platform integrates with existing payroll and accounting software to identify eligible expenses, prepare documentation, and file the claim. This model aligns MainStreet's revenue directly with the value it delivers to each client.

Who are the primary investors in MainStreet?

MainStreet's known venture capital backers include Gradient Ventures, Google's AI-focused fund, which led the firm's seed round in 2020. The company went on to raise a $60 million Series A round in 2021, with participation from SignalFire. The funds are used for platform development and scaling operations, not for managing a portfolio of outside assets.

Profile maintained by using OSINT (open-source intelligence), regulatory filings, licensed data partners, and verified direct submissions. Read the methodology. Last updated: . Continuous refresh with full update cycles at least every 30 days.

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