# Market Performance Group

Market Performance Group is a null based in United States.

## Overview

- **Organization type:** null
- **Headquarters:** United States
- **Region:** North America
- **Address:** United States
- **Assets under management:** Undisclosed
- **Website:** https://www.marketperformancegroup.com
- **LinkedIn:** https://www.linkedin.com/company/market-performance-group

## Regulatory record

- **Reports private funds:** No

## About

Market Performance Group is an agency that provides strategy and services for the consumer packaged goods sector. The company offers services such as market strategy execution and eCommerce integration with brick & mortar retail. It serves health & wellness, food & beverage, and retail sectors with services including business consulting, marketing, analytics, and logistics, and is based in Princeton Junction, New Jersey, founded in 2002.

## Sectors

- Consumer

## Questions

### What does Market Performance Group actually do for consumer brands?

MPG functions as an outsourced commercial arm for consumer packaged goods companies, managing the end-to-end process of getting products onto shelves at major US retailers. This includes headquarter sales representation, retail category management, shopper marketing programs, and supply chain coordination. The firm effectively embeds client brands into Walmart, Target, and other mass retail ecosystems through a combination of relationship management and data-driven strategy.

### Which retailers does MPG have the deepest relationships with?

The firm maintains its strongest connections with Walmart and Target, evidenced by its physical offices in Northwest Arkansas and Minneapolis. These locations allow MPG staff to be physically present in the retail corridors where category buyers and merchandising decisions are made. Deep institutional knowledge of these specific retailers' buying processes and data systems is a core part of MPG's value proposition.

### What types of consumer brands work with MPG?

MPG's client base spans emerging challenger brands and established market leaders across food and beverage, personal care, household goods, and pet care. The firm has historically worked with recognizable names, though client identities are often treated as confidential given MPG's behind-the-scenes role. The common thread is brands that need sophisticated retail execution to compete for shelf space against larger, better-resourced incumbents.

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- [Vitaledge Technologies](https://altss.com/profile/vitaledge-technologies)

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Last updated: 2026-06-03T20:00:00.000Z

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