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MarketCast
MarketCast's primary research and marketing effectiveness solutions identify consumer beliefs and behaviors. Combined, they help build brand fandom.
MarketCast
MarketCast's primary research and marketing effectiveness solutions identify consumer beliefs and behaviors. Combined, they help build brand fandom.
General information
Firm type
other
Location
Region
North America
Country
United States
City
Los Angeles
Corporate office
Culver City, CA, United States
Additional offices
London · New York City · Reading · Indianapolis · Tampa · Pune
Principals
Lana Busignani
Chief Executive Officer
Paul Shortley
Chief Revenue Officer
Kerel Cooper
Chief Marketing Officer
Paul Forgue
Chief Financial Officer
Regina Johnson
Chief Human Resources Officer
Tina DeSarno
Chief Insights & Analytics Officer
Aditi Sinha
EVP, Global Technology & Operations
Julian Highley
EVP, Global Data Science & Product
Jeremy Radisich
President, Campaign Analytics
Sector focus
Frequently asked questions
Who runs investment decisions at MarketCast?
CEO Lana Busignani leads the firm overall. The executive team includes a CRO, CFO, CMO, CHRO, CIO, and EVPs for technology, data science, and campaign analytics. Investment decisions are not publicly disclosed; MarketCast is a research services firm, not an investment vehicle.
How does MarketCast source proprietary data?
MarketCast uses primary consumer surveys, AI models, and its Research Platform to generate proprietary benchmark data and behavioral insights. Its data set covers advertising effectiveness, brand health, sponsorship impact, and content performance across industries.
Is MarketCast structured as a family office or a corporate entity?
MarketCast presents itself as a marketing research and analytics company with a corporate structure, not a family office. Its ownership is not publicly disclosed, but its operations resemble a privately held professional services firm.
Does MarketCast participate in fund commitments or only direct deals?
MarketCast does not appear to make fund commitments or direct investments. It is a research and analytics services provider with no disclosed asset management activity.
What investment stages does MarketCast typically target?
MarketCast does not target investment stages. It serves as a research partner for brands, agencies, and content owners across pre-launch testing and post-campaign measurement.
Which sectors does MarketCast explicitly avoid?
MarketCast has not publicly stated any sector exclusions. Its known client work spans advertising, entertainment, sports sponsorship, and brand strategy across verticals.
Where does the underlying wealth come from?
MarketCast’s ownership and wealth origin are not publicly disclosed. The firm does not identify as a family office or investment vehicle tied to a specific fortune.
Profile maintained by Altss using OSINT (open-source intelligence), regulatory filings, licensed data partners, and verified direct submissions. Read the methodology. Last updated: . Continuous refresh with full update cycles at least every 30 days.
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