# MarketCast

MarketCast is an other based in Los Angeles, United States.

## Overview

- **Organization type:** other
- **Headquarters:** Los Angeles, United States
- **Region:** North America
- **Address:** Culver City, CA, United States
- **Assets under management:** Undisclosed
- **Website:** www.marketcast.com

## Regulatory record

- **Reports private funds:** No

## About

MarketCast's primary research and marketing effectiveness solutions identify consumer beliefs and behaviors. Combined, they help build brand fandom.

## Sectors

- Research & Analytics
- Marketing & Advertising Technology
- Data Science & AI
- Media & Entertainment

## Offices

- London
- New York City
- Reading
- Indianapolis
- Tampa
- Pune

## People

- Lana Busignani — Chief Executive Officer
- Paul Shortley — Chief Revenue Officer
- Kerel Cooper — Chief Marketing Officer
- Paul Forgue — Chief Financial Officer
- Regina Johnson — Chief Human Resources Officer
- Tina DeSarno — Chief Insights & Analytics Officer
- Aditi Sinha — EVP, Global Technology & Operations
- Julian Highley — EVP, Global Data Science & Product
- Jeremy Radisich — President, Campaign Analytics

## Questions

### Who runs investment decisions at MarketCast?

CEO Lana Busignani leads the firm overall. The executive team includes a CRO, CFO, CMO, CHRO, CIO, and EVPs for technology, data science, and campaign analytics. Investment decisions are not publicly disclosed; MarketCast is a research services firm, not an investment vehicle.

### How does MarketCast source proprietary data?

MarketCast uses primary consumer surveys, AI models, and its Research Platform to generate proprietary benchmark data and behavioral insights. Its data set covers advertising effectiveness, brand health, sponsorship impact, and content performance across industries.

### Does MarketCast participate in fund commitments or only direct deals?

MarketCast does not appear to make fund commitments or direct investments. It is a research and analytics services provider with no disclosed asset management activity.

### What investment stages does MarketCast typically target?

MarketCast does not target investment stages. It serves as a research partner for brands, agencies, and content owners across pre-launch testing and post-campaign measurement.

### Which sectors does MarketCast explicitly avoid?

MarketCast has not publicly stated any sector exclusions. Its known client work spans advertising, entertainment, sports sponsorship, and brand strategy across verticals.

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Last updated: 2026-06-03T20:00:00.000Z

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