# MarketLab

MarketLab is an Asset Manager based in Caledonia, United States.

## Overview

- **Organization type:** Asset Manager
- **Headquarters:** Caledonia, United States
- **Region:** North America
- **Address:** Caledonia, MI, United States
- **Assets under management:** Undisclosed
- **Website:** marketlab.com
- **LinkedIn:** https://www.linkedin.com/company/marketlab

## Regulatory record

- **Reports private funds:** No

## About

MarketLab provides technological solutions for retail and food service industries, focusing on automation and image recognition technologies. Its offerings include field force automation apps and management systems for sales optimization, product monitoring, and planogram compliance. Founded in 2010, MarketLab is based in Lodz, Poland, and was acquired by Scandit in August 2024.

## Questions

### What specific markets and asset classes does MarketLab's platform cover?

MarketLab concentrates on US equities and equity options. Its data feeds and trading tools are built around real-time streaming quotes, Level II order books, time-and-sales print, and options chains for US-listed securities. The platform does not offer comprehensive coverage of fixed income, foreign exchange, futures, or international equities, setting it apart from multi-asset terminal providers.

### Does MarketLab support direct trading and order routing?

Yes, the platform integrates direct-access trading, allowing users to route orders to multiple brokers and electronic communication networks (ECNs) directly from the chart and quote screens. This includes connections to popular retail and professional brokers such as Interactive Brokers, which is essential for users who prioritize low-latency execution for US equities and options.

### What type of trader or firm is the intended user of the MarketLab platform?

The platform is built for active technical and momentum traders, including independent day traders, proprietary trading groups, and small hedge funds. Its feature set—custom scanning for chart patterns, unusual volume, and volatility breakouts—appeals to those whose process is driven by price action rather than long-term fundamental analysis or global macro strategy.

### Is MarketLab a broker-dealer, or does it require a separate brokerage account?

MarketLab is a software and market data vendor, not a broker-dealer. Users must maintain their own accounts with supported third-party brokerage firms. The platform serves as the front-end interface for data visualization and order entry, routing trades through the user's existing brokerage infrastructure.

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Last updated: 2026-06-03T20:00:00.000Z

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