# Masco Corporation Masco Corporation is an Asset Manager based in Livonia, United States. ## Overview - **Organization type:** Asset Manager - **Headquarters:** Livonia, United States - **Region:** North America - **Address:** 17450 College Parkway, Livonia, MI 48152, United States - **Founded:** 1929 - **Assets under management:** Undisclosed - **Website:** www.masco.com - **LinkedIn:** https://www.linkedin.com/company/masco-corp- ## Regulatory record - **Reports private funds:** No ## About Masco Corporation was founded in 1929 by Alex Manoogian as a machine shop in Detroit before pivoting into single-handle faucets in the 1950s, a product that redefined plumbing and built the foundation for Delta Faucet. The business operates today as a structured portfolio of brand-focused business units, each with distinct channel strategies and independent management, under a parent that enforces a common operating system. The wealth origin is purely corporate; there is no dynastic family office feeding off the enterprise, though the Manoogian family onetime ownership stake left a governance imprint that lasted decades. The company deploys capital across a tightly defined set of repair-and-remodel-centric building product categories. Plumbing products account for roughly 60% of segment revenue — anchored by Delta and Hansgrohe — while decorative architectural coatings, headlined by Behr and Kilz, contribute the remaining balance. Masco operates as a direct manufacturer, not an investment fund, but its portfolio approach to brands echoes a long-biased private equity structure: it acquires category leaders, strips out back-office duplication, and harvests brand equity. Geographic exposure is predominantly North America, though Hansgrohe provides a durable European manufacturing and distribution foothold. Masco has slimmed dramatically from prior decades. A 2015 spin-off of its installation and cabinetry businesses (TopBuild and MasterBrand) reshaped the entity into the focused, higher-margin portfolio visible today. In May 2024, the company completed the sale of a minority stake in its German Hansgrohe subsidiary, crystallizing value while retaining operating control — an event that underscored a persistent willingness to monetize non-controlling stakes when they fund core brand investment. The company employs roughly 18,000 people and operates more than two dozen North American manufacturing and distribution facilities. Structurally, Masco's edge is its distribution independence. Behr sells exclusively through The Home Depot, an exclusive relationship dating to 1978 that effectively embeds a major paint brand inside the world's largest home-improvement retailer without vertical integration. This arrangement — simultaneously a risk and a moat — means product success and logistics are tied to a single massive retail channel in ways none of Masco's other plumbing brands replicate. It is a descendant, not a generic subsidiary, of a partnership that would be nearly impossible to replicate at the same scale today. ## Sectors - Building & Construction Materials - Home Improvement - Consumer Durables ## People - Keith Allman — President and Chief Executive Officer - Richard Westenberg — Chief Financial Officer ## Questions ### Who runs investment decisions at Masco Corporation? Keith Allman, President and CEO since 2014, sets capital allocation strategy alongside CFO Richard Westenberg. The Board of Directors reviews major acquisitions and divestitures. Masco operates with a decentralized brand management structure where business unit presidents run day-to-day operations, but M&A and large-scale capital deployment decisions are centralized at the Livonia headquarters. ### What are Masco's primary investment or acquisition criteria? Masco targets branded building-products companies with leading market positions in North American repair-and-remodel end markets. The firm seeks businesses with strong cash generation, established distribution channels, and identifiable post-acquisition synergies in supply chain or back-office consolidation. Large-scale international expansion outside of Hansgrohe's European base has been rare; the focus remains on categories where the company can claim the #1 or #2 market share position, as it does with Delta Faucet, Behr paint, and Hot Spring spas. ### How is Masco related to The Home Depot? Behr paint has sold exclusively through The Home Depot since 1978. This is not an equity relationship — Masco owns Behr outright, and The Home Depot is its sole distribution channel for the brand in North America. That exclusive arrangement is a unique structural differentiator: it intertwines Masco's second-largest business segment with the fortunes of the world's largest home improvement retailer, providing guaranteed shelf space but also concentration risk. ### What happened to Masco's former cabinetry and installation businesses? Masco spun off its installation services business as TopBuild Corp (NYSE: BLD) in 2015 and its cabinetry division, MasterBrand, as an independent public company in 2022. These separations were part of a decade-long strategic simplification to exit lower-margin, installation-dependent segments and focus exclusively on branded products for the repair-and-remodel market. The current entity is deliberately narrower and higher-margin than the conglomerate that existed through the 2000s. ### What is Masco's exposure to new home construction versus repair and remodel spending? Masco's revenue skews heavily toward repair and remodel (R&R) activity rather than new residential construction. Plumbing replacement cycles, repainting projects, and spa purchases are more correlated with consumer spending on existing homes than with housing starts. Management has deliberately oriented the portfolio this way, preferring the steadier demand profile of R&R — which represents roughly two-thirds of the company's end-market exposure — over the cyclicality of new-build construction. ## Related profiles - [Regencell Bioscience Holdings](https://altss.com/profile/regencell-bioscience-holdings-ltd) - [Jacobs Solutions](https://altss.com/profile/jacobs-solutions-inc) --- Last updated: 2026-06-03T20:00:00.000Z Canonical page: https://altss.com/profile/masco-corp-de Maintained by Altss — https://altss.com — methodology: https://altss.com/methodology