# Matson Money

Matson Money is a Bank / Wealth / Trust based in Mason, United States.

## Overview

- **Organization type:** Bank / Wealth / Trust
- **Headquarters:** Mason, United States
- **Region:** North America
- **Address:** Mason, OH, United States
- **Founded:** 1991
- **Assets under management:** Undisclosed
- **Website:** www.themillennialinitiative.us
- **LinkedIn:** https://www.linkedin.com/company/matson-money

## Regulatory record

- **CRD number:** 110425
- **SEC file number:** 801-40176
- **Registration status:** Registered
- **Reports private funds:** No
- **IAPD record:** https://adviserinfo.sec.gov/firm/summary/110425

## About

Matson Money is an SEC-registered investment adviser in Mason, OH, since 1991. It manages $24.3 billion in assets. The firm has 69 employees and 9 investment advisers.

## Questions

### What investment philosophy drives Matson Money's portfolio construction?

Matson Money applies what it calls 'investing science'—a rules-based approach grounded in efficient market theory and the Fama-French academic research. The firm builds globally diversified portfolios tilted toward small-cap and value stocks using institutional funds from Dimensional Fund Advisors. It explicitly rejects stock-picking, market-timing, and active management as value-destroying behaviors.

### How does the coaching model work, and what role does it play in client retention?

Every client is paired with an advisor-coach trained in Matson Money's methodology. Coaches are not incentivized to recommend trades or new products; their role is behavioral—keeping investors disciplined during market volatility. The firm reinforces this through live educational events and multi-day seminars led by Mark Matson, designed to instill conviction in the passive strategy before a market drawdown tests it.

### Does Matson Money manufacture its own investment products or use third-party funds?

Matson Money does not create proprietary mutual funds or ETFs. The firm constructs client portfolios exclusively using third-party institutional funds, historically concentrated with Dimensional Fund Advisors. This separates the advisory function from product manufacturing, which the firm frames as a structural alignment with fiduciary duty.

### What is The Millennial Initiative, and is it a separate legal entity?

The Millennial Initiative is a Matson Money program designed to educate younger investors on free-market economics and passive investing principles. It includes a dedicated website and curriculum but does not appear to be a separate legal entity. The initiative functions as a client education and acquisition pipeline for next-generation wealth.

## Related profiles

- [MATR Ventures](https://altss.com/profile/matr-ventures)
- [Matsui Securities](https://altss.com/profile/matsui-securities)

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Last updated: 2026-06-03T20:00:00.000Z

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