# Maxim Partners

Maxim Partners is a Private Equity based in Chicago, United States.

## Overview

- **Organization type:** Private Equity
- **Headquarters:** Chicago, United States
- **Region:** North America
- **Address:** 500 W. Madison St Suite 1000, Chicago, IL 60661, United States
- **Founded:** 2018
- **Assets under management:** Undisclosed
- **Website:** maximpartnersllc.com
- **LinkedIn:** https://www.linkedin.com/company/maxim-partners-llc

## Regulatory record

- **Reports private funds:** No

## About

Maxim Partners is a Chicago-based private equity firm focused on middle market private growth companies in Environmental, Energy, Education, and Wellness industries. The firm leverages its sector knowledge, network relationships, and proprietary growth methods to create value. Maxim Partners has made 14 investments, including an investment in Education Canada Group in February 2011.

## Sectors

- Education
- Health & Wellness
- Digital Health
- Fitness
- Nutrition
- Pet Care

## Offices

- Winnipeg, Manitoba, Canada (Education Canada Group)

## People

- Gregg Wilson — Managing Partner
- Jordan Roth — Chief Investment Officer

## Questions

### What is Maxim Partners' investment strategy?

Maxim Partners executes control-oriented growth equity, management buyouts, and recapitalizations exclusively in two sectors: education and wellness. The firm targets North American companies generating $3 million to $15 million of EBITDA. Maxim does not describe itself as an early-stage venture investor; its portfolio entry points lean toward lower-middle-market businesses with established cash flows, where the firm can layer on operational and industry-partner expertise.

### Does Maxim Partners commit to fund investments or only direct deals?

Based on all available public disclosures, Maxim Partners operates as a direct investor and does not make fund commitments to outside GPs. Its capital deployment is structured through direct equity positions in portfolio companies, with strategic exits to corporate buyers — Nutrasource sold to SGS is an example — rather than through a fund-of-funds allocation model.

### What's Maxim Partners' relationship to Zesty Paws?

Zesty Paws is an active Maxim portfolio company in the pet wellness space. The brand sells supplements for dogs and cats and partners with ingredient suppliers. It fits within Maxim's wellness vertical, which includes human dietary-supplement brands like Zenwise and ingredient manufacturers like Stratum Nutrition. The rationale is a thesis that preventive wellness demand behaves similarly across the human and pet consumer segments.

### What's the history behind Education Canada Group and Robertson College in Maxim's portfolio?

Maxim Partners established Education Canada Group in January 2011 to acquire and scale private post-secondary colleges. ECG's flagship asset is Robertson College, a career-training institution founded in 1911 with physical campuses in Winnipeg, Calgary, and Edmonton and a national online division. For Maxim, it represents the long-duration, cash-flow-generative education asset that complements the firm's shorter-cycle consumer-brand investments in wellness.

## Related profiles

- [Maximon](https://altss.com/profile/maximon)
- [Maximum Asset Strategies](https://altss.com/profile/maximum-asset-strategies)

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Last updated: 2026-06-03T20:00:00.000Z

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