MAXINMOTION

MAXINMOTION

MaxInMotion is a not-for-profit foundation headquartered in Santa Barbara, United States, operating as an institutional investor/endowment focused on youth sports philanthropy. The foundation provides sports scholarships and financial support directly to youth sports organizations across Arizona and southern California, underwriting participation for financially challenged boys and girls who would otherwise be unable to compete. Its strategy centers on capacity building in soccer, basketball, tennis, and adaptive sports, chosen for their high participation levels and significant organizational structure. MaxInMotion also develops programs to include special needs populations in youth sports activities. The foundation operates with an extremely efficient model, investing 99.9% of donations received directly in young athletes and relying solely on volunteers. Its board includes leaders from pharmaceuticals, sports franchises, advertising, private equity, and technology. The foundation's philosophy holds that youth sports contribute to character development, personal fitness, and values of community and collective responsibility. It targets both recreational and competitive levels of major youth sports.