# Maywic Select Investments

Maywic Select Investments is a Private Equity based in Cincinnati, United States.

## Overview

- **Organization type:** Private Equity
- **Headquarters:** Cincinnati, United States
- **Region:** North America
- **Address:** 312 Walnut Street, Suite 2510, Cincinnati, Ohio 45202
- **Founded:** 2017
- **Assets under management:** Undisclosed
- **Website:** www.maywic.com
- **LinkedIn:** https://www.linkedin.com/company/maywic-select-investments

## Regulatory record

- **Reports private funds:** No

## About

We are an early & growth stage partner in consumer products and retail that foster healthy lifestyles, wellness, and well-being. We support our companies—climbing the mountain alongside them—every step of the journey.

## Sectors

- Consumer Products
- Retail
- Digital Health
- Media & Entertainment
- Food & Beverage
- PropTech
- Enterprise Software

## People

- Frederic H. Mayerson — Founder, Chairman and Managing General Partner
- Chad Wick — Co-Founder
- Clifford Norris — Business Development
- Brian Shimko — Portfolio Management & Deal Flow
- Zach Thatcher — Finance & Accounting Liaison

## Questions

### Who runs investment decisions at Maywic Select Investments?

Founder Frederic H. Mayerson serves as Chairman and Managing General Partner, with Chad Wick as co-founder. The investment team includes portfolio managers Brian Shimko and Luke Benscoter, alongside business development lead Clifford Norris. The firm emphasizes consensus among the two founders, who have collaborated for decades across business and philanthropic ventures.

### How does Maywic source its deals?

Maywic sources opportunities exclusively through the personal networks of Fred Mayerson and Chad Wick—relationships built over decades of operating, investing, and board service. The firm explicitly states that the quality of the introduction is its primary filter, connecting it to founders and deal sources most other groups cannot access.

### What is Maywic's connection to Peloton?

Fred Mayerson sat on the board of Peloton, a connection that originated through Clifford Norris, who joined Maywic after meeting Mayerson during their overlapping board tenure. Peloton remains a marquee portfolio holding and a central example of the firm's consumer-health thesis.

### Which sectors does Maywic explicitly avoid?

Maywic's public portfolio and stated criteria reveal no investments in B2B enterprise software, hard tech, fintech, or life sciences. The firm's focus is entirely on consumer-facing businesses tied to healthy living, wellness, food and beverage, and experiential retail. It has not disclosed any interest in capital-intensive or highly regulated sectors.

### How is Maywic's team structured around portfolio support?

The seven-person team includes dedicated roles for portfolio management, business development, and back-office finance. Founder-level operating experience—Mayerson in consumer goods and real estate, Wick in banking and organizational leadership—provides portfolio companies with board-level guidance and introductions, rather than a large, operational consulting arm.

### Does Maywic participate in fund commitments or only direct deals?

The disclosed portfolio lists only direct company investments, including Apploi, Clutter, Freshly, and Hungry Harvest. Maywic does not advertise any fund-of-funds activity or LP commitments to other venture firms. Its strategy emphasizes direct equity in early- and growth-stage consumer companies.

## Related profiles

- [Mayson Capital Partners](https://altss.com/profile/mayson-capital-partners)
- [Mazal Holding](https://altss.com/profile/mazal-holding)

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Last updated: 2026-06-03T20:00:00.000Z

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