# McRock Capital

McRock Capital is a Private Equity based in Toronto, Canada.

## Overview

- **Organization type:** Private Equity
- **Headquarters:** Toronto, Canada
- **Region:** North America
- **Address:** Toronto, Canada
- **Founded:** 2012
- **Assets under management:** $100M–$500M (Altss estimate)
- **Website:** www.mcrockcapital.com
- **LinkedIn:** https://www.linkedin.com/company/mcrock-capital

## Regulatory record

- **Reports private funds:** No

## About

McRock Capital is a venture capital firm focused exclusively on Industrial Software and Industrial AI. It was co-founded in 2012 with the aim of being the world’s first investment firm focused exclusively on the Industrial IoT. More than a decade of that exclusive focus positions McRock to lead the Industrial AI revolution.

## Sectors

- Industrial Tech
- AI/ML
- Enterprise Software
- Robotics & Automation
- Cybersecurity
- Energy Transition & Renewables

## People

- Whitney Rockley — Co-founder & Managing Partner
- Scott MacDonald — Co-founder & Managing Partner
- Mike Dawson — Vice President
- Ha Nguyen — Principal
- Udit Bhatnagar — Principal
- Mickey Mi — Associate
- Pritish Sehgal — Associate
- Susan Malik — CFO
- Fasih Kareem — Finance Manager

## Questions

### Who runs investment decisions at McRock Capital?

Co-founders Whitney Rockley and Scott MacDonald share managing partner authority, each holding board seats across the portfolio. Rockley chairs Samdesk and Praemo; MacDonald chairs e2ip and serves on the Landing AI and Worldsensing boards. Investment committee composition beyond the two managing partners is not publicly detailed.

### Does McRock primarily back software or hardware companies?

McRock invests in software and AI companies that sit at the intersection of operational technology and analytics — firms producing industrial software, machine learning platforms for physical operations, and digital agents that work alongside engineers. Pure hardware plays without a recurring software revenue model are not central to the fund's thesis.

### How does McRock source deals differently than a generalist VC?

McRock's exclusive focus on the Digital Industrial since 2012 gives the firm a concentrated network of legacy industrial operators, sensor manufacturers, and enterprise technology buyers. Co-founder Scott MacDonald previously ran venture inside a large utility, and the team includes former industrial engineers, creating a sourcing channel that reaches operational technology managers who are often bypassed by software-focused generalist funds.

### What size and stage of investment does McRock typically lead?

The firm targets early-stage, seed, and growth rounds across the Digital Industrial theme. With Fund III at over $120M, McRock writes checks sized for venture rounds in industrial software and AI companies, often taking board observation seats or director roles when leading a round.

### Which sectors does McRock explicitly avoid?

McRock is thematically confined to industrial software and AI. The firm has not disclosed investments in consumer internet, enterprise SaaS not tied to physical infrastructure, healthcare IT, or fintech — areas that fall outside its Digital Industrial thesis.

### How has McRock's portfolio performed on exits?

McRock has generated exits through strategic acquisitions by large industrials. Notable outcomes include RuggedCom, acquired by Siemens; ThoughtTrace, acquired by Thomson Reuters; and mnubo, acquired by AspenTech — all tracked on the firm's website and confirmed in press releases.

## Related profiles

- [McRae Wealth Management](https://altss.com/profile/mcrae-wealth-management)
- [MCS Family Wealth Advisors](https://altss.com/profile/mcs-family-wealth-advisors)

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Last updated: 2026-08-11T15:07:26.757Z

Canonical page: https://altss.com/profile/mcrock-capital

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