# Media and Games Invest

Media and Games Invest is a Digital Media / Ad-Tech based in Stockholm, Sweden.

## Overview

- **Organization type:** Digital Media / Ad-Tech
- **Headquarters:** Stockholm, Sweden
- **Region:** Europe
- **Address:** Stockholm, Sweden
- **Founded:** 2011
- **Assets under management:** Undisclosed
- **Website:** mgi.se
- **LinkedIn:** https://www.linkedin.com/company/media-and-games-invest

## Regulatory record

- **Reports private funds:** No

## About

Media and Games Invest SE is a company focused on programmatic advertising and digital gaming content. It operates an ad-software platform that facilitates ad space buying and selling across digital devices, using first-party data from its games. The company develops and publishes digital games, contributing to its ecosystem of advertising and entertainment solutions, founded in 2011 in Stockholm, Sweden.

## Sectors

- Media & Entertainment
- Gaming

## People

- Remco Westermann — Chief Executive Officer

## Questions

### Who runs investment decisions at Media and Games Invest?

Remco Westermann, as CEO, is the central figure in both corporate strategy and capital allocation. Publicly listed in Stockholm, the firm does not separate the CEO and CIO roles in the traditional family-office sense — acquisition and portfolio decisions are executive-board functions supported by operating management at subsidiary studios and ad-tech units.

### Does the firm participate in fund commitments or only direct deals?

The firm's public investment history shows control and majority-stake acquisitions of operating companies. There is no public evidence of LP commitments into third-party venture capital or private equity funds — deployment has been direct, on-balance-sheet M&A.

### What is the relationship between Media and Games Invest's gaming and advertising segments?

The two segments share proprietary user-acquisition data: the ad-tech unit can reduce cost-per-install for the firm's own game titles while generating third-party revenue, and user-engagement metrics from the gaming portfolio feed back into media-buying algorithms. This integration is core to the firm's structural pitch to acquisition targets, differentiating it from pure-play game aggregators.

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Last updated: 2026-06-03T20:00:00.000Z

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