# MediaCap

MediaCap is a Private Equity based in Sydney, Australia.

## Overview

- **Organization type:** Private Equity
- **Headquarters:** Sydney, Australia
- **Region:** Oceania
- **Address:** Sydney, Australia
- **Founded:** 2008
- **Assets under management:** Undisclosed
- **Website:** mediacap.com
- **LinkedIn:** https://www.linkedin.com/company/mediacap

## Regulatory record

- **Reports private funds:** No

## About

MediaCap is a private equity firm based in Sydney, Australia. It focuses on a Venture Capital strategy. The firm has a small team of 2 staff, including 1 investment professional.

## Sectors

- Media & Entertainment
- Enterprise Software
- FinTech

## People

- Mark Carnegie — Principal

## Questions

### Who runs investment decisions at MediaCap?

Mark Carnegie is the principal and primary decision-maker at MediaCap. He is a well-known figure in Australian private equity and venture capital, with a career spanning media, technology, and financial-services investing. The firm's lean structure means Carnegie is directly involved in sourcing, evaluating, and structuring transactions.

### How is MediaCap capitalised, and how does that affect its investment posture?

MediaCap invests proprietary capital rather than managing third-party funds. This structure eliminates the pressure to deploy within a fixed investment period or exit by a fund's termination date. It allows the firm to hold assets longer than a typical 10-year closed-end fund, which can be an advantage when negotiating with founders who prioritise a stable, long-term capital partner.

### What investment stages does MediaCap target?

MediaCap pursues early-stage opportunities from seed through to growth equity. The firm focuses on companies that have moved beyond the concept phase and are demonstrating market traction, often at the Series A to late-stage expansion point. Its proprietary capital base gives it flexibility to participate across stages without being constrained by a dedicated fund mandate.

### Which geographies does MediaCap focus on?

Australia is the firm's primary market, given its Sydney headquarters and Mark Carnegie's domestic network. The firm also looks selectively at Southeast Asian opportunities, though the portfolio remains weighted toward Australian-domiciled companies. This regional concentration reflects a conviction that local knowledge and on-the-ground relationships are essential to sourcing and managing private investments effectively.

## Related profiles

- [MedCare Investment Funds](https://altss.com/profile/medcare-investment-funds)
- [MEDIASEEK Capital](https://altss.com/profile/mediaseek-capital)

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Last updated: 2026-06-03T20:00:00.000Z

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