# Mediafly

Mediafly is an Asset Manager based in Chicago, United States.

## Overview

- **Organization type:** Asset Manager
- **Headquarters:** Chicago, United States
- **Region:** North America
- **Address:** Chicago, IL, United States
- **Founded:** 2006
- **Assets under management:** Undisclosed
- **Website:** mediafly.com
- **LinkedIn:** https://www.linkedin.com/company/mediafly

## Regulatory record

- **Reports private funds:** No

## About

Mediafly, a Chicago-based company founded in 2006, provides sales and marketing solutions. It has secured $126.55 million in total funding.

## Sectors

- Enterprise Software

## People

- Carson Conant — Founder and CEO

## Questions

### Who founded Mediafly and when?

Carson Conant founded Mediafly in Chicago in 2006. The company initially focused on mobile content distribution for enterprise sales teams before evolving into a full revenue-enablement platform. Conant led the company through its bootstrap phase and subsequent growth under Insight Partners' ownership.

### What happened to Mediafly after Insight Partners invested?

Insight Partners made a majority growth investment in Mediafly in 2015. Under Insight's ownership, Mediafly pursued an aggressive acquisition strategy, buying companies including iPresent, Alinean, and Aptology to expand its sales-enablement and value-selling capabilities. The firm was positioned as a consolidation platform in the revenue-enablement space.

### Does Mediafly still operate as an independent company?

No. In August 2021, Insight Partners merged Mediafly with Belgium-based Showpad. The combined business retained the Showpad brand name. Carson Conant initially stayed on as an executive following the merger but later departed.

### What did Mediafly's platform actually do?

Mediafly provided a revenue-enablement platform that covered sales content management, interactive presentations, value-selling tools, and buyer-engagement analytics. Enterprise sales teams used it to deliver customized content to prospects on iPads and other devices, track engagement, and operationalize their sales methodology.

### What was the strategic rationale behind merging Mediafly with Showpad?

The merger combined Mediafly's strength in content management and value selling with Showpad's expertise in sales training and coaching. Insight Partners and Dawn Capital backed the combined entity, which claimed over 1,200 enterprise customers across North America and Europe. The move reflected a broader trend among growth-equity sponsors of consolidating fragmented software verticals into scaled platforms under a single brand.

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Last updated: 2026-06-03T20:00:00.000Z

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