# Mensa Brands

Mensa Brands is an Asset Manager based in Bangalore, India.

## Overview

- **Organization type:** Asset Manager
- **Headquarters:** Bangalore, India
- **Region:** Asia
- **Address:** Bangalore, Karnataka, India
- **Founded:** 2020
- **Assets under management:** Undisclosed
- **Website:** mensabrands.com
- **LinkedIn:** https://www.linkedin.com/company/mensa-brands

## Regulatory record

- **Reports private funds:** No

## About

BRND.ME (formerly Mensa Brands) is a Bengaluru-based consumer brand platform that owns and scales health, wellness, and lifestyle brands for the digital age. Founded in 2021 by Ananth Narayanan, it combines brand craft with technology to grow founder-led brands into household names across India and international markets including the United States, UAE, UK, Canada, and Germany.

## Sectors

- Consumer Goods
- E-Commerce
- Digital Brands

## People

- Ananth Narayanan — Founder & CEO

## Questions

### How does Mensa Brands source proprietary deal flow?

Mensa Brands identifies potential acquisition targets among mid-market digital-first consumer brands in India. The firm uses its in-house data analytics platform to evaluate brand performance, supply chain efficiency, and growth potential before approaching founders (per TechCrunch, 2021).

### What investment stages does Mensa Brands typically target?

Mensa Brands targets mature digital-first consumer brands that have established product-market fit and revenue traction in India. The firm acquires whole brands rather than taking minority stakes and focuses on labels with potential for operational improvement (per firm communications).

### How is Mensa Brands related to the Thrasio model?

Mensa Brands is modeled after the Thrasio approach of acquiring and scaling digital-native brands, adapted for the Indian market. Unlike Thrasio's focus on Amazon third-party sellers, Mensa Brands also targets brands with direct-to-consumer channels (per TechCrunch, 2021).

## Related profiles

- [Lo Enterprises](https://altss.com/profile/lo-enterprises)
- [DCG Capital](https://altss.com/profile/dcg-capital)

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Last updated: 2026-08-11T15:07:26.757Z

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