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Mercurius Media Capital
Mercurius Media Capital operates at the intersection of media, capital, and company building. By structuring premium media distribution as growth capital, it...
Mercurius Media Capital
Mercurius Media Capital operates at the intersection of media, capital, and company building. By structuring premium media distribution as growth capital, it gives high-potential companies privileged access to scaled U.S. audiences across television, digital, streaming, and out-of-home. In return, media partners participate directly in the long-term value their attention helps create. The firm brings the media-for-equity model to the U.S. as a strategic partner in building leading brands.
General information
Firm type
Private Equity
Year founded
2023
Location
Region
North America
Country
United States
City
Redwood City
Corporate office
Redwood City, CA, United States
Principals
Satyan Gajwani
Co-Founder
Piyush Puri
Founding Partner, President of BCCL Worldwide Inc. (The Times of India Group North America)
Sector focus
Frequently asked questions
How does Mercurius Media Capital structure its media-for-equity deals?
Mercurius Media Capital does not deploy cash. It negotiates placements of television, digital, streaming, and out-of-home advertising inventory on behalf of portfolio companies, receiving equity in return. The firm pools media supply from partner outlets and allocates it to founders who need scaled distribution. The equity terms, campaign size, and duration are deal-specific, but the base mechanism is an asset swap designed to extend a company's cash runway.
Who runs investment decisions at MMC?
Co-founders Satyan Gajwani and Piyush Puri drive the investment process. Gajwani chairs Times Internet and previously structured media-for-equity investments for Uber, Airbnb, and Coursera in India. Puri, a CFA charterholder, leads The Times of India Group's North American operations and has executed more than 40 media-for-equity deals. The firm does not publicly identify a separate investment committee.
What is the relationship between MMC and The Times of India Group?
Both co-founders hold senior roles inside The Times of India Group: Satyan Gajwani is Chairman of Times Internet and a board member of the parent group, while Piyush Puri is President of its North America operations. MMC was established as a separate US-headquartered entity, but its media-for-equity model is a direct extension of the approach the founders practiced for over two decades within the Indian conglomerate.
Profile maintained by Altss using OSINT (open-source intelligence), regulatory filings, licensed data partners, and verified direct submissions. Read the methodology. Last updated: . Continuous refresh with full update cycles at least every 30 days.
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