# Merino Private Equity

Merino Private Equity is a Private Equity based in London, United Kingdom.

## Overview

- **Organization type:** Private Equity
- **Headquarters:** London, United Kingdom
- **Region:** Europe
- **Address:** Golden Cross House, 8 Duncannon Street, London, WC2N 4JF, United Kingdom
- **Founded:** 2011
- **Assets under management:** Undisclosed
- **Website:** merinocapital.com
- **LinkedIn:** https://www.linkedin.com/company/merino-capital

## Regulatory record

- **Reports private funds:** No

## About

Merino Capital is an active and flexible UK-focused long-term investor. Since 2015 it has invested in over 20 companies, typically acquiring UK companies with sales of between £5m and £50m and investing up to £10m equity per acquisition. It considers corporate disposals, retirement sales, management buyouts and special situations. It has 10 platform businesses in its portfolio with a combined turnover in excess of £100m.

## Sectors

- Industrial Tech
- Consumer
- Business Services
- Manufacturing

## People

- Mark Colley — Managing Director
- Jack Kinnersley — Investment Director
- Ben Reavley — Partner

## Questions

### Who runs investment decisions at Merino Private Equity?

Managing Director Mark Colley founded the firm and leads sourcing and portfolio management. Investment Director Jack Kinnersley and Partner Ben Reavley hold active post-transaction oversight roles for specific portfolio companies. The compact team structure means Colley is the central decision-maker on new investments.

### How does Merino Private Equity typically structure a transaction?

The firm targets majority stakes in UK-focused small-to-mid-market companies and considers most transaction types, including buyouts, management buy-ins, successions, and turnarounds. It invests its own capital alongside institutional investors from a committed-fund vehicle, which it states allows for rapid and certain execution.

### Does Merino participate in fund commitments or only direct deals?

Merino operates as a direct investor, acquiring and actively managing UK businesses. It does not publicly position itself as a fund-of-funds investor. Its model is to deploy its own fund capital directly into portfolio companies alongside its institutional limited partners.

### What is Merino's geographic and size focus?

The firm is strictly UK-focused, looking at small-to-mid-market companies. Its acquisition of Somers Handling and disclosed portfolio responsibilities for businesses like Paul's Cycles and Heatpumps4pools illustrate its appetite for niche, specialist companies with established market positions.

### How is the investment team organized around portfolio companies?

Post-acquisition oversight is distributed among senior team members. Jack Kinnersley is responsible for One For Fun, Multithread, Premier Bikes, and Paul's Cycles. Ben Reavley oversees Heatpumps4pools, Longden, and 10k Used Gear. This assigned-responsibility model embeds deep operational engagement.

## Related profiles

- [Mérieux Equity Partners](https://altss.com/profile/merieux-equity-partners)
- [Merion Realty Advisers](https://altss.com/profile/merion-realty-advisers-llc)

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Last updated: 2026-08-11T15:07:26.757Z

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